3 will launch headsets based on Qualcomm’s BREW solution. The deal will enable 3 to offer feature-rich applications and exploit over-the-air downloading capabilities.
“Using BREW, we can embed applications on the handset to deliver a single integrated user experience, which in turn will encourage take-up of our services,” said Frank Meehan, Hutchison Whampoa’s (3’s parent) director and general manager, global 3G handset and application group. The move “will extend an integrated mobile Internet experience,” added Bob Briggs, senior vice president and general manager, BREW for Qualcomm Internet Services.
Always good to have another BREW operator on board!
Dave…
err…I think you meant “HANDSETS”, not “HEADSETS” in your headline here. To the best of my knowledge there is no such thing as a specifically designated “Brew headset”….
Oliver Starr, Founding Author
MobileCrunch.com
PS: I notice that this was posted in “analysis” but I fail to see anything that resembles analysis in the post.
Call me crazy but my understanding of analysis as it relates to a topic such as the one above would include a discussion of the component parts of the topic and a series of deductions based upon known facts leading to a supportable finding of a probable result.
In other words, what does this decision mean to the market? Why are they doing this and why should we care?