Google’s recently launched Free 411 competitor, GOOG 411, has added maps to their directory assistance. Customers will now have the option of getting a hyperlink to a map SMSed to them by saying “map it” for any listing in the directory.

It’s not as clean as TellMe’s solution, which lets you interact with listings through a map or the voice interface, but is a first step toward full Google Maps integration with their directory assistance.