Comments on: AdSense for Mobile http://www.mobilecrunch.com/2007/07/13/adsense-for-mobile/ All About Mobile 2.0 Thu, 20 Nov 2008 11:09:19 +0000 http://wordpress.org/?v=2.6.3 By: chat boy http://www.mobilecrunch.com/2007/07/13/adsense-for-mobile/#comment-215494 chat boy Mon, 16 Jul 2007 21:29:08 +0000 http://mobilecrunch.com/2007/07/13/adsense-for-mobile/#comment-215494 Indeed, everything about mobile reminds me of the web in the late 90s and the advertising is no exception. I remember when you could buy the top Google spots on a CPM basis for prices that now seem rock-bottom. Google's entry here is generally welcome, but mobile advertisers can expect higher prices in years to come. Making money is one of the things Google does best. Indeed, everything about mobile reminds me of the web in the late 90s and the advertising is no exception. I remember when you could buy the top Google spots on a CPM basis for prices that now seem rock-bottom. Google’s entry here is generally welcome, but mobile advertisers can expect higher prices in years to come. Making money is one of the things Google does best.

]]> By: Adam Zbar http://www.mobilecrunch.com/2007/07/13/adsense-for-mobile/#comment-215040 Adam Zbar Mon, 16 Jul 2007 05:44:26 +0000 http://mobilecrunch.com/2007/07/13/adsense-for-mobile/#comment-215040 Google's entry into mobile advertising is well-timed as (1) the mobile internet is starting to take off, and (2) many mobile sites are transitioning from premium SMS to ad-supported models. While there currently exist a number of mobile ad platforms doing a good job monetizing the space, Google entry means that mobile advertising is here to stay. This is good news for users since it means more free services. What remains to be seen is what Google's entrance (and increase in ad inventory) will do to CPC and CPM rates. Google’s entry into mobile advertising is well-timed as (1) the mobile internet is starting to take off, and (2) many mobile sites are transitioning from premium SMS to ad-supported models.

While there currently exist a number of mobile ad platforms doing a good job monetizing the space, Google entry means that mobile advertising is here to stay. This is good news for users since it means more free services.

What remains to be seen is what Google’s entrance (and increase in ad inventory) will do to CPC and CPM rates.

]]>