The Filipinos people are ready for ads on their mobile handsets. So says mobile carrier Smart Communications, which found that most Filipino subscribers were open to the idea of receiving mobile advertising messages on their phones. So far local subscribers only accept ads that are linked to a promotion, discount, contest or tips says Smart Communications.
Mobile subscribers are interested in receiving mobile promos. However there are some catches. If it is for a contest, the price better be good, and if it is information about a product it better be relevant to them. In other words Filipinos are open to ads that are very specific to them on an individual level. And the question asked before they agree remains, “what’s in it for us?” Of course that rings true for users everywhere.
