User-generated content revenue could rise tenfold by 2012 says a new report from Juniper Research, which predicts that this rise could come mainly from social networking, dating and personal content delivery services. This could meant hat globally, end-user generated revenues from these sites will increase from $572million this year to more than $5.7billion in 2012. And social networking could account for 50% of the total amount by this time.
According to report author Dr Windsor Holden, “Even though social networking sites are in their infancy, the exponential growth experienced by a number of mobile service providers – in some cases achieved primarily through viral marketing – would seem to affirm that there is huge potential in this area. The key challenge now is for those providers to monetise that interest.”
The report’s findings include that the number of active users of mobile social sites is expected to rise from 14million this year to nearly 600million by 2012.
Mobile social networking will definitely take off in a huge way in the next five years. I think the key component that Juniper reports is that user-generated content will be the catalyst.
It seems there are two types of mobile social networks emerging. The first is simply a carbon copy of social networking websites except completely WAP based. These appeal primarily to users with limited or no computer web access. The second is more intuitive to the mobile phone: an extension of web based social networks, allowing users to post media into and out of those social networks from their mobile. Both are compelling, but the latter will overtake the first.
I agree with John that mobile extensions of established web-based social networks will likely overtake the “carbon copy” networks that have been launched on WAP, but I believe the shift to mobile is a significant disruption that may allow for newer, more advanced social networking services to emerge.
These will be developed with “mobile DNA” and have a fundamentally different emphasis than the existing leaders on the web. They will focus less on the profile (basically a personal web page) and more on immediate communication leveraging all of the capabilities of mobile devices: voice/audio capture, GPS, camarea phones, etc.
thanks for your comments chaps
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