Napster announced that it will start selling music downloads as unprotected MP3 files in the 
spring. This is seen as a move to stay competitive with other online music retailers. The change will only apply to single tracks and album purchases. Track’s downloaded as part of Napster’s music subscription service will continue to have copyright restrictions.
MP3 files are compatible with most portable music devices, including Apple’s iPod media players, Microsoft’s Zune and most mobile phones that play music.
“The ubiquity and cross-platform compatibility of MP3s should create a more level playing field for music services and hardware providers and result in greater ease of use and broader adoption of digital music,” Chris Gorog, Napster’s chairman and chief executive, said in a statement.
Napster hasn’t said which record companies have agreed to sell their music as MP3 files through the retailer’s music service. Three of the world’s biggest recording companies — Vivendi’s Universal Music Group, Warner Music Group Corp. and Britain’s EMI Group PLC — cleared the way last year for some online retailers, including Amazon.com, to sell their artists’ music as unprotected MP3 files.
Selling MP3 files will be of secondary concern for Napster. The company plans to focus on selling monthly unlimited subscription plans which allow a la carte downloads and the option to transfer copy-protected tracks to approved devices. Napster subscribers have recently been told that the basic plan will increase from $9.99 to $12.95 a month beginning January 30. Existing subscribers have the option to lock in the lower fee if they pay for a full year in advance.
I support the change. As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy.
I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.
(comments posted by: saurabh@phonethics.in)