Daem Interactive has developed Skuair, new technology that it is calling the next generation of 2d code readers. Skuair isn’t limited to reading barcode lines and numbers but can read product logos or images. Skuair works with any mobile phone camera
and is easy to operate. The user simply takes a picture of an advertisement or product logo and a low resolution image is sent to the recognition server and an associated URL is returned. The user can receive a variety of multimedia content from the company or person who owns the image.
User generated tags will be launched later this year. A short demo of how Skuair works can be linked to below.
Mobile phone bar code readers have been around for a few years but the technology hasn’t become popular. Maybe Skuair will help make this concept catch on. There is a large potential for advertisers and people who want more product information from applications like Skuair that is yet to be tapped.
This smells like Minority Report ;-)
Companies and data carriers always looking for further new services to charge mobile users even more. I swear I’ll never use this kind of paid services…
Regards.
So… its a neat idea… but in essence its a web based service that uses MMS or email to deliver the camera snapshot… and then all the processing is done on actual servers somewhere online…
This is not new… Evolution Robotics (an Idealab company) has had image recognition software for a while now… and is using it on many handsets in Japan…
http://www.pcmag.com/article2/0,1895,1960905,00.asp
This is software that come pre-installed on the phone and is built into the camera phone software… similar to the QRCode recognition software already prevalent in mobile phones in Japan…
But the key is not needing to have anything pre-loaded or downloaded onto the phone. It looks like you could use any generation camera phone with mms or email capability.
I think codes decoded directly on the mobile are much more faster… sending an mms or an email takes a *little* more time. The *little* could be the difference :)
But with all these apps, the problem is the experience beyond this process. Mobile web, except on iphone is really a poor/bad experience.
Taking a picture seems cool but then it’s like WAP pages !
The only one I’ve seen so far that present a neat experience and utility is storexperience : http://www.youtube.com/watch?v=8yfyAZvjfXM
Building a shopping dedicated application. You know why to take a picture (detailed information on products + incentives).
Best