Due its success in the U.S. and Canadian markets, 7-Eleven has expanded its prepaid wireless program to more than 400 stores in Singapore. The Singapore program is called 7-Connect and uses the 3G network of local operator M1. 7-Eleven says it is the first first retailer to debut a company-owned private-brand wireless program in Asia and, that it’s the first retailer to offer a pre-paid plan with free nights and weekends.
The 7-Connect prepaid “Free Nights and Weekends” plan is available for $30 per month and features: free local voice calls on nights and weekends, $10 bonus to use for other features such as SMS, rates as low as 8 cents per minute, 5-cent local 2-way text messaging, 15-cent global 2-way text messaging and carry-forward minutes, and full-service customer assistance in both Chinese and English.
The 7-Connect program was developed by Ztar Mobile of Dallas, TX.
I was under the impression that 7-Eleven’s Speak Out program in the U.S. is considered only marginally successful; I could be wrong though. Notwithstanding, this plan looks to provide very good value, and Singapore is a very different market, so it will be interesting to track its success.
Cheers,
PrepaidWirelessGuy
http://www.prepaid-wireless-guide.com