Fox International, in its quest to expand its mobile content offerings, has bought the rights to Mobstar’s made-for-mobile series Cell.
First aired in the UK on O2, Cell consists of 20 two-minute ‘mobisodes’ about a man locked in prison with a mobile phone and a mystery caller. The show is produced by Endemol and was originally played in the U.S. on Sony’s crackle.com.
Fox plans to broadcast the mobisodes on a UK-only mobile channel, thecell.tv; Fox also has plans for more UK-only mobile sites coming in the fall.
