Just yesterday, the mobile video search and delivery service Blueapple.mobi announced that they had reidentified themselves as Vuclip.com after a year and a half of developing under the radar. Unlike most video delivery services which pre-encode and store a library of videos for each handset’s required format and resolution, Vuclip transcodes videos from a number of popular video sharing sites on-the-fly, beaming it straight to your handset in a format that it can handle.
I had the opportunity to sit and chat with Vuclip’s CEO, Nickhil Jakatdar, about their recent shift out of the stealth space, their name change, and the future of the service. I’ve transcribed the Q&A session below:
So, what is Vuclip?
Vuclip is a mobile video search and delivery service. Basically what any consumer can do is go to the browser on their phone and, without downloading any application or client, they can go to Vuclip.com, click in the search terms they are looking for, and play those videos.
A big part of your coming out of stealth is the name change, which also involves a top-level domain change. You were blueapple.mobi, now you’re Vuclip.com. Why the changes?
The primary reason for the name change is the fact that when we launched [Blueapple] about a year and a half back, we felt like the dotmobi domain would take off. We were unable to get the blueapple.com. What we ended up finding is that the dotmobi domain is very awkward for many people to remember. By default, they would go to blueapple.com, and that ended up being a squatter site. Whoever was squatting on it realized that Blueapple was doing pretty well, so they made themselves look like our video search. We ended up seeing a lot of leakage that would go there, believe that that was us, and wonder what was so good about it.
So, we felt that we needed a .com, and since Blueapple was unavailable, we tried to find a name that was indicative of what we do.
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