Thank you for the comments.

Our one-click solution offers both merchants and consumers with a unique solution.

Anyone can now become a visa merchant selling both digital and physical goods from either a web or wap site. All with just a few easy steps. Equally important, is the opportunity to sell all forms of product without the existing carrier revenue share.

Consumers benefit from the single click experience and the elimination of any web account (nothing mobile about that nor does it allow for any impulse purchases).

John

Btw
Check out http://www.jobstaxi/com
New Jobs. Garage Games. Infinity Ward. Funny Or Die. KickApps. Gracenote.

To work on a 1-click model it will either have to have a pre-funded stored value or store the consumer’s credit or debit card info running an auth for each transaction. Users resist the former as they don’t like budget “islands”. The latter is Paypal.

So, how is this better than Paypal?

I never say that paid apps can bypass the itunes store with this. But app developers can give their apps away for free (and not pay Apple anything) and then try to monetize in the app itself using Billing Solutions. Once the app is in consumers’ hands the developers can try to charge for whatever they want. They can try to sell digital or physical goods like movie tickets (see image), or upsell premium subscriptions to access better features. It thus opens up a new revenue path for apps beyond charging for the app itself or advertising.

You should learn how to read.

With the mWorldPay/Autositebill payment gateway once money is in the customer’s mobile account the customer may make impulse purchase and the purchase is not registricted to any particular product/service that is coded with some “keyword” like what is reguired when using PayPal.

Apple is not a platform. The Apple iTunes store is a selling platform.

You say : “The problem with charging for an iPhone app through iTunes is that Apple takes 30 percent.”

You are implying that this new company is offering a solution for developers that will somehow obviate the need for them to sell their wares through Apple’s AppStore. This is simply false. Currently, no third party can inject themselves into the process of buying or installing apps on the iPhone. If you had read or understood what this company is offering you would know that the solution being offered is for simplifying mobile payments on the web using your credit card (e.g. buying movie tickets). You, as the writer, really should have even the most basic understanding of what you are writing about before you make yourself and your publication look foolish.