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Mobile to make 2012 Olympics more bloody exciting
by Jeremy Kessel on December 8, 2008

Looking to improve upon spectators’ experiences and interactions at the 2012 Summer Olympics in London, event organizers have joined forces with British Telecom to create a comprehensive mobile strategy for the Games.

Possible applications include real-time scores, fan polls, news updates, and allowing customers to pay for items 10£ and under with their mobiles. But wait, that’s not all. The partnership will also be working with LOCOG and Samsung on a possible new device for use by event staff.

Let’s recap.  One of the world’s largest telecommunications company plans to improve upon the 2012 Olympic experience by utilizing polls and RSS feeds, and maybe if we’re lucky, a new, enterprise-only handset.

Wow.  That sounds like some real improvement.  I bet plans for the most-watched opening ceremony of all-time at the 2008 Summer Olympics came out of the same sort of thorough planning.  What a great example for the kids - a major world organization and giant corporation reaching for the stars!

[via vnunet]

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  • Your use of English is atrocious. Instead of spending time honing your mastery of sarcasm, maybe it would be wiser to use the time to refresh your knowledge of basic grammar.

    How on earth can BT “improve upon the 2012 Olympic experience” when the 2012 Olympics have not yet taken place?! It’s gibberish! BT can either improve upon the 2008 Olympic experience or improve the 2012 Olympic experience. There’s a very distinct difference between the two.

  • Wow Neil!! You are so smart! You’re eyes are so keen! They should of hired you to be grammar checker for all the websites ever. I’m gonna tell all my friends that I found the most smartest, master of blog commenting that ever lived. I bet you are gonna be a billionaire one day, starting a company that works full time correcting even the most trivial grammar misteaks, things that everyone else would ignore because it’s a “waste of time” and they think “who cares?” and “I’d rather die than spend time nitpicking the minutiae of grammatical errors that occur every second of every minute of every hour of every day on Internet blogs.” Boy are they missing out!!

    p.s. I’m not a grammar sultan like you, but I hope I didn’t screw anything up!

  • If you think I’m nitpicking, then you should read this:

    http://www.guardian.co.uk/media/2008/jul/23/mediamonkey

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