What would you rather have, an iPhone or a My Phone? Both Microsoft and Yahoo think you want a My Phone. On the iPhone section of its Website detailing the revamped Yahoo Mobile service, due to launch publicly in March, Yahoo marketers try to drum up interest in the new offering by using this headline in its marketing campaign:
From iPhone™ to “my” phone.
The iPhone trademark is taken (notice the ™), but that is not stopping mobile marketers from trying to ride on its coattails. Yesterday, Microsoft announced its own My Phone service for syncing data between your phone and desktop.
If you are a mobile marketer, here is a tip for you. Coming up with something that rhymes with iPhone to peddle your mobile services is not a winning strategy. It is derivative and shows a lack of imagination.
