
Way back in October of 2008, RIM announced that they’d be joining in on the App Store game with the launch of an application outlet of their own. While it has yet to see the light of day, RIM is announcing that at least one thing has since been finalized: the name. The temporary “BlackBerry Application Center” moniker has been abandoned, with RIM instead opting for “BlackBerry App World”. Kind of a step down, in our opinion.
Yeah, yeah; a rose by any other name, yada yada. But seriously – BlackBerry App World? Why not just go with “Apps n’ Things” or “Apps, Bath, and Beyond” instead? BlackBerry devices tend to emit an aura of professionalism, and this new name just seems a bit.. silly.
The BlackBerry Developers page will see an update around 7 pm (PST) this evening to reflect the changes. At the same time, RIM will be opening up a notification sign up list at www.blackberry.com/appworld (Note: This page is currently dead) for folks who want an alert as soon as the BlackBerry Application Center App World goes live.
A cheesy name deserves an equally cheesy nickname – from here on out, we’ll be calling it “Blappworld”.

Funny commentary. I agree it does sound a bit silly. I think something like “Blackberry App Store” would do just fine.
Too little, too late. Compare the Twitter chat for Apple iPhone, compared to the Blackberry, Anroid, and Palm. http://ce.tearn.com/search/label/smartphone
Blapplications.
AppBerries
The App Bunch?
The App Farm?
App Market sounds nicer
Berryplications
I guess it doesn’t really matter because everyone will just call it ‘the app store’.
Are those screenshots real? It looks very similar to the Debian Synaptic package manager.
Deadpan: Exactly. No one will call it “App World” except for people who work for BB.
I’m about to go pick up a Curve 8900 today, gods willing, and I can’t wait for a proper application store.
Is still for a wireless device and I don’t use any except AM/FM portable radios.
I like it. The first one BB Application Center reminds me of the DMV. Filling out applications
Do you know why President Obama love his Blackbery so much? Because it’s specifically named for him.
Blackberry = Black Barry
LOL
I agree with Scott, “Blackberry App Store” would be the best name. it is so easy to rembemer the name.
That post made me chuckle. Apple has a huge amount of mindshare in the app space–i don’t think it’s going to matter what manufacturers name their mobile application stores–everyone is going to use “[Insert_Manufacturer] app store”.
2008 2009
ProviderName mese NDeepLink books conversion NDeepLink books conversion delta deep delta book delta conv
Totale 94.957 1.871 2,0% 80.748 1.791 2,2% -15% -4% 13%
Booking 1 21.435 616 2,9% 18.036 543 3,0% -16% -12% 4,8%
2 19.042 510 2,7% 18.453 526 2,9% -3% 3% 6,4%
Booking Totale 40.477 1.126 2,8% 36.489 1.069 2,9% -10% -5% 5,3%
Venere 1 17.171 305 1,8% 10.438 204 2,0% -39% -33% 10,0%
2 16.203 305 1,9% 10.568 239 2,3% -35% -22% 20,1%
Venere Totale 33.374 610 1,8% 21.006 443 2,1% -37% -27% 15,4%
Octopus 1 11.142 85 0,8% 6.381 81 1,3% -43% -5% 66,4%
2 8.942 49 0,5% 4.940 78 1,6% -45% 59% 188,1%
Octopus Totale 20.084 134 0,7% 11.321 159 1,4% -44% 19% 110,5%
Laterooms 1 1.147 7 0,6%
2 1.505 10 0,7%
Laterooms Totale 2.652 17 0,6%
Intercontinental 1 1.154 8 0,7%
2 1.450 – 0,0%
Intercontinental Totale 2.604 8 0,3%
Travelante 1 484 1 0,2% 117 – 0,0% -76% -100% -100,0%
2 538 – 0,0% 284 1 0,4% -47%
Travelante Totale 1.022 1 0,1% 401 1 0,2% -61% 0% 154,9%
Expedia 1 3.187 43 1,3%
2 3.088 51 1,7%
Expedia Totale 6.275 94 1,5%