Facing criticism that even the minimum iPhone monthly bill is too high for many consumers, AT&T is reportedly thinking about cutting its prices. The big rumored change is that AT&T would apparently offer a limited data package for $20-a-month, a $10-a-month reduction over the current all-you-can-eat plan. This makes me laugh because AT&T clearly thinks consumers are stupid.
If AT&T really wanted to reduce monthly iPhone bills it could do something very simple: Start including SMS plans in its unlimited data plans. After all, SMS is data, yet it conveniently falls outside of AT&T’s unlimited service. The reason for this is obvious: Text messages are an absolute cash cow for AT&T and the other carriers. They are also an absolute rip-off, as they cost the carriers next to nothing to transmit. Instead of just folding these SMS fees into the unlimited data plans like rival Sprint does, AT&T wants to pretend to save consumers money by offering a limited data package for $10 less a month. What a joke.
