Apple has hired David Fincher, director of movies such as Fight Club, Zodiac or The Curious Case of Benjamin Button, to direct a TV commercial for the iPhone 3G S. The 30-second spot is supposed to push the phone’s video recording feature. Fight Club cinematographer Jeff Cronenweth took over the camera work for the commercial, which was released today.
The ad is called “Break In” and shows a man breaking into a Apple R&D facility to get the new iPhone. But little does he know about said new feature and gets caught “on tape”.
It’s not a bad commercial, but was it really necessary to hire a David Fincher to direct it, Apple? And does the speaker in the ad really say video recording is an “amazing” feature?
Via Slash Film
Why no, that’s not pretentious at all.
I am happy with my iPhone 3G and don’t plan on upgrading to the 3GS.
What I don’t understand is how Apple can be so behind the power curve when it come to media recording on the iPhone. Apple hardware is considered some of the best for video and audio production. Yet the iPhone skimps by with the bare essentials in this area.
Well you know if apple did it it’s of course necessary and if they say video recording is “amazing” then it has to be.
Of course that also means other phones have been “amazing” for so long and apple is just catching up ;) One for the fanboys/girls. Enjoy your copy/paste.