Do the prices people are willing to pay for a phone app depend on the device or the type of app? A comparison of July prices in the iPhone App Store and the Android Market by app analytics firm Distimo found that across broad categories such as entertainment, navigation, and tools the average price for the Top 100 paid apps was very similar for both mobile computing platforms.
There were a few exceptions. The average price for a paid reference app on Android is close to $9, which is more than twice the average price for the same category on the iPhone. This disparity is mostly due to some dictionary apps on Android priced between $15 and $30 (mostly from Paragon Software). I’m not sure those are big sellers, but it bumps up the average. Finance and social networking apps are also slightly more expensive on average.
Games are on average about the same as on the iPhone, around $2.50. But if you look at the price distribution, that tells you a different story. While most of the top paid games on the iPhone go for $0.99, on Android many more games are priced between $1.99 and $4.99.
