![Screen shot 2009-10-21 at [ October 21 ] 11.06.14 AM](http://www.mobilecrunch.com/wp-content/uploads/2009/10/Screen-shot-2009-10-21-at-October-21-11.06.14-AM-630x371.png "Screen shot 2009-10-21 at [ October 21 ] 11.06.14 AM")
We should all probably wait until this is the least bit official before we start drooling too much, but these pricing sheets leaked to TmoNews look pretty legit. It looks like T-Mobile’s Project Dark, which has been all the rage around the rumor mill lately, is finally coming to a head.
Here’s what we’re seeing:
- Even More Plan: $59.99 for unlimited voice, $69.99 for unlimited voice and text, and $99.99 for unlimited voice, text, and data. 2-line family plans are available for $99.99, $119.99, and $179.99 respectively. 2-year contract required.
- Even More Plus Plan: No contract required, but it seems you’ll be paying full retail price for handsets (split up across 4 payments). The phones are pricier, but you apparently pay less for the plans: $49.99 for unlimited voice, $59.99 for unlimited voice + text, and $89.99 for unlimited voice, text, and data.
If these prices ring true, it looks like T-Mobile is finally stepping up to Sprint’s “Simply Everything” plan. The race to the bottom is on, folks.
Want to see AT&T to step in.
Well, that isn’t really a game changer. Two lines on sprints everything family plan (unlimited everything) is about $180.00 and still you get a contract subsidy on the phone. I was considering T-mobile but I’m not paying full price for a phone plus the same monthly payment.
you wouldn’t be, you would be paying full price for a phone and then 1/2 of what your plan is now. That would save you $1,080 over the course of the first year and you wouldn’t have a contract. So say you bought a phone at Sprint for $180 subsidized with a 2 year contract, first year would run you $2,340 ($180/mo plan). If you went to T-mobile instead and paid $500 for a phone, first year would run you $1,580 ($90/mo plan). And you wouldn’t be in a contract. You could buy another $500 phone and still save about $500 compared to your Sprint contract you would be stuck in (and no new phone).
Jay, read the chart again. Sprint’s Everything plans are comparable to the third column (voice, SMS, and data). Sprint throws in GPS with their Everything plans, too, and now that they also include unlimited mobile-to-mobile to any network, it’ll be easier to squeak by on a plan with fewer minutes on it. It seems like T-Mobile’s not even trying.
My husband and I recently switched from T-Mobile to Sprint. Interestingly enough…we have 2 lines, unlimited calling/text/data, gps, etc…for about 150 a month. T-Mobile needs to really kick it up a few notches if they even want to make a dent…
Not only is this not a game changer, it’s not even as good as Sprint’s current plans! Both of these trounce T-Mobile’s offerings:
Simply Everything $99 unlimited everything,
including GPS, Music, TV, NFL, NASCAR.
And the BEST plan I’m aware of in the industry:
Everything data $69
Same as above plan, only the unlimited voice is limited to mobile phones (on any network). For landlines you get 450 minutes and unlimited n/w at 7 pm.
So for $69 you can effectively get unlimited everything, as long as you don’t call a lot of land lines. That’s simple stipulation saves you $30 a month!
yep hardly a game changer, big deal.
i already pay around this for my at&t plan and basically have never used up my rollover minutes that i already have.
This is soo not good news :(
When are we going to get a prepaid data plan, that’s what I’m saying?…
Underwhelming! There is no way they move from #4 to #3 (or higher) with plans like that. It needs to be dramatic. Heck, Wlamart has a $45 all you can eat. Granted the phones stink.
A middle course between challenging the postpaids and scraping the top of the prepaids.
The overall response in the prepaid community is plunging disappointment.
But there is a sense that Tmobile was trapped between the cutrate prepaids like Metro and the larger Postpaids like Att/Verizon.
Tmobile is obviously focusing its attack on other Postpaids, notably Sprint, either matching or just undercutting their Everything Plan at $99.
Though 49.99 for unlimited talk alone is no longer a radical idea, it is still the lowest rate among any postpaid carrier and it does match the pricepoints of some of the more expensive prepaids like Virgin Mobile which also has an identical pricepoint unlimited talk plan.
In the scheme of things, I do not see this really pushing them to third place over night. The prices are reasonable enough that Sprint can match them w/o breaking too big a sweat.
And more importantly, there is no escalation of the original and already ferocious price ware waging in the prepaid unlimited arena.
Straight Talk, A Walmart offering running on Verizon with Tracfone collaboration launched the beginning of a nationwide rollout of a unlimited
talk/text/web plan for $45 last week.
Straight Talk could be seen as the pivot where prepaid unlimited may be heading while Tmobile and their so called Project Black/Dark might be the postpaid counterpart to that.
Taken as a price change alone, Tmobile Black may be a unimpressive offering, but taken together as a total PACKAGE makeover, new 3G rollout, new phones, new uniforms/look, new pricing/plans, this may help Tmobile with an image problem with postpaid customers.
As for going head to head with the likes of Straight Talk, Cricket, Metro. Do not really see any postpaid carrier really wanting to do that directly. Most of them either leave it to their mvnos (Verizon) or their prepaid arm (Att).
That way, it minimizes risk to their highly lucrative postpaid market segment.
Nobody in the Big 4 wants a postpaid price war. They have seen how it has impacted prepaid.
@mike freeman,
All very fair comments but it still just plain sux. I’m done with my VZ contract and was hoping to have a REAL reason to move to Tmobile. Uniforms just won’t do it for me. If they want to move out of the cellar they need to hit VZ and AT&T where it hurts. They could also have my landline which is currently with AT&T @ $50/month. We are moving to convergence baby and Tmobile is better positioned without legacy costs to worry about. They could really shake up the market.
First of all, the rates they have listed here are incorrect, the way it’s priced out over time is also incorrect. I would suggest you go to your local T-mobile on Sunday and check out the real deal which IS a GAME CHANGER. As a side note, include all of your cost savings. If you went with T-Mobile you would change your land line too to their @Home phone line which is only $10/mo.
To anyone else looking at these plans and is not excited, again I say go to your local T-Mobile on Sunday and get the real deal.
Yep,they better do better than that if they are going to keep me.
I pay less than that for 3 lines,one of them unlimited.
I have tmobile now and I have a loyalty plan (unlimited voice calls for $50). I guess thats not out in public yet.
I was going to switch to tmobile today… but i decided that its not worth it so i’m sticking to verizon