Flixster, a social networking site for movie fans, is doing pretty well for itself in the mobile space. Name any smartphone platform, and there’s a good chance that the Flixster app has spent some time on it’s top download charts. iPhone? Yep. BlackBerry? Yep. Android and Palm webOS? Double yeps.
Earlier today, the company shared with us the news that they’d crossed over a fairly monumental landmark, along with the details surrounding updates for their apps on both Android and BlackBerry OS.
The stats they shared:
- Earlier this week, Flixster crossed over 8 million users across their mobile app lineup.
- Their users are remarkably sticky; of that 8 million, over 75% have used the application in the past 90 days.
- In the mobile apps alone, users are currently rating one movie every 5 seconds, whilst watching approximately 140 trailers per minute, 24 hours a day.
Flixster is also releasing a new 2.0 release of their Android application today, available immediately in the Marketplace. Version 2.0 adds support for Facebook Connect, the Flixster news feed, and mobile access to your “Want-to-see” list.
Last but not least, Flixster also disclosed to us that they’ve just submitted version 1.0 of their BlackBerry application to the BlackBerry App World. A beta version has been available for some time now, but the new version is the first to run entirely in native code, and the first to support access to Flixster’s entire movie database, reviews (both user and critic), along with online ticket. V1.0 will be available in the BlAppWorld pending RIM’s approval.
What’s the best iPhone app that gives locational movie times, but doesn’t have huge amounts of ads and unnecessary social features?
This is the definition of sticky? A 90-day usage period? “Their users are remarkably sticky; of that 8 million, over 75% have used the application in the past 90 days.”
How often does the average person goto the movies? i’d say once or twice within a 90 day period.
Ha, I go every 2-3 days. Have seen 110 movies so far this year.
I gotta say the numbers are impressive, however, they are across all platforms which makes it easier to gain more users. When I check our ratings in android market, I always see Flixter just hanging right under :)
One of those fairly rare and virtuous things – the application that everybody wants and is willing to help build and share because it adds value. Brilliant.
Congratulations Steve.
PS. I don’t care what everyone says about it, you can’t get me to pay to see Paranormal Activity
Yes, Flixster is sticky, extremely sticky. That’s the only app I can think of when deciding to check out movies. Brilliant execution.
“What’s the best iPhone app that gives locational movie times, but doesn’t have huge amounts of ads and unnecessary social features?”
I’ve never seen an ad that feels extraneous or in-your-face on Flixster’s app, and the movie showtimes function executes flawlessly for me — if you want to COMPLETELY ignore the social functions of Flixster, it’s still a must-have and an app you will use over and over.
Do you work for Flixster? After clicking like 5 things in the app, it pops up a full screen “watch this movie trailer” ad.
Wonder when they will start developing for Nokia Phones!
It’s also added much advertising lately and I’m one that has stopped using it as a result.
Flixster is great but it needs to work on its social networking side. That could really well if people can arrange cinema meetings much more effectively. Great app though.
It’s good they’re succeeding on mobile because their web traffic has been largely declining for a couple of years.