If this latest commercial is any indication, the Motorola Droid is going to be air dropped from stealth fighter planes into random locations where people have no idea what it is.
Honestly, it’s a pretty cool commercial. Complete CGI job, but very cool none the less. I’m hoping that they don’t run it into the ground, but considering that the phone comes out on the 6th, we’ll probably be okay.
I’m waiting for the inevitable, when the phone starts singing Daisy from “2001″.
[via BGR]
The geek in me loves it, but I have to say they are obviously focused on trying to evoke the cool factor, as there isn’t a small business or average person I know that this will connect with. That may be necessary to compete with the iPhone’s “it factor”, but this comes across like an Xbox commercial that may intimidate the non-geeks vs. Apple’s commercials which are more the equivalent of the ads for the Wii – cool but approachable.
I don’t even think it connects with the geek in me. It just seems too cliche. I think the commercial is a failure.
Who cares if the Droid phone doesn’t cut into iPhone market share? There is plenty of disgruntled Blackberry/Razr users to go after…
It’s not always about cutting iPhone market share. Why do people always think in this stereotype? In fact Apple is strong and has a big fellowship but there are a dozen other manufacturers in the mobile phone market.
I think in all the Apple hype, people forget that Motorola already sells far more phones than Apple. Depending on who’s numbers you use they are the #3 or 4 manufacturer in the world, while Apple isn’t even in the top 10.
I think that while the tech press is trying to frame everything as “can it beat the iPhone?” Motorola is more concerned with Samsung and LG, since those are their nearest competitors. If every single person who bought an iPhone were to go out and buy a Droid, That might barely be enough people to put Motorola even with LG, but nowhere near enough people to catch up with Samsung.
People really need to adjust their thinking here with companies like Motorola, Sony Ericsson, Samsung and LG. They are selling as many units in a quarter, as the total numbers Apple has sold since the first iPhone launched.
I actually agree with all of you on the “not about being an iPhone killer” points. Definitely not just an iPhone face off and there is a lot of market share that can be grabbed from WinMo, RIM, Palm that the Droid will be well positioned for.
I was rather trying to make the point (obviously didn’t do it well) that this particular ad is not going to appeal to a broad, average base of people who I do think are ripe for the value proposition and the awesome things that the Droid will be able to do. E.g. the amazing Google Maps Navigation app – http://bit.ly/3ddOg5 will have real, practical, widespread appeal.
What google is really trying to do is capture WinMo(no longer called that) but yeah.
After people use it, Apple share will follow to some level
Thanx for the valuable information. This was just the thing I was looking for, just another copy of iPhone…. its hype only…. not more then 3% people use such products…. keep posting. Will be visiting back soon.
OK so basically what were saying here is the Droid phone can damage the environment wherever it lands. Nice.
Although I think the look and feel of this ad is very cool I think it pitches the phone as bad technology drop by unseen forces in fighter jets rather than the google “hurt no one” (or whatever the phrase is) branding.
I think the new Droid looks like it is going to be a really good contender to the iPhone (Yes I am and iPhone user but I can still notice other good products too) and it has great features but alot of the new smart phones coming out seem to have clutterfaces (cluttered interfaces). I know the iPhone could do things better but it’s simplicity is where it scores above all else.
What do you think?
We are of peace…..always….
The only criticism re: the UI for the Droid is that the settings aren’t consolidated like in the iPhone.
Way to Rick Roll us with that 2001 clip. I was hoping for the actual Daisy song.
This commercial is designed to fuel the hype. Along with early store openings, the hope is that they make the news due to lines of people waiting overnight to get their device. Those sort of stories are free advertising, especially when a reporter interviews the people standing in line to get theirs and they all have something positive to say about the device they can’t wait to get their hands on. Anyway, the people who are going to feed into the pre-release hype are most likely to be the ones who can relate to the sci-fi elements and the obvious Star Wars Empire Strikes Back reference to the search droid landing on Hoth outside the Rebel base. My guess is that the “Droid Drop” will be replaced with an advertisement “for the rest of us” that focuses on the device’s functionality.
Hate to say it, but we don’t even use the F117 Nighhawk anymore.
I saw this commercial it look so nice Motorola finely make such a wonderful Commercial for their phone