Everything you need to know about iPhone OS 4.0
  • 278 Comments
by Devin Coldewey on April 8, 2010


The iPhone OS 4.0 event just wrapped up and the faithful are filing out of the Apple venue with a slightly shell-shocked look. What happened? Oh nothing, just multi-tasking, iAd, a huge Mail update and a bunch of other stuff. Yes, the long-awaited OS update for the iPhone has just been run down and we’ve got all the details.

Here, in handy bullet point form, are all the things you need to know about iPhone OS 4.0…


  • There have been 50 million iPhones sold so far (along with 450,000 iPads)
  • OS 4.0 will be going out to phones this summer, but a developer preview is currently available. The iPad will get it in the fall. iPhone and iPod touch 1Gs are out of luck, I’m afraid.
  • Thousands of new APIs, including many “accelerate” APIs which allow developers to add hardware acceleration
  • Multi-tasking is coming. They admit they are a bit late to the party. Video here, details below.
    -double tap of home button shows running applications. Invoke at any time, it’ll pause games and so on.
    -the app-switching tray pushes up the other home icons and has a sort of metallic background.
    -it’s a bit disappointing, actually: it’s more the ability to switch quickly between “active” apps. Nice, though.
    -it’s not a task manager. You can’t close or modify apps, and Jobs says you don’t need to. Furthermore he says that if the user needs a task manager, the UX team is blowing it.
    -iPhone 3G and iPod touch 2nd gen will not get multitasking.
  • There are seven background services that will be allowed, and which shouldn’t significantly affect the performance of other apps:
    -Background audio: i.e. Pandora can play in the background and popup controls can control it.
    -Background VoIP: Skype calls will continue if you need to switch apps; a “return to call” button will show, and you can also receive Skype calls on a locked phone.
    -Background location: turn-by-turn directions can continue when you leave the app. Music can run at the same time and will quiet down when directions need to be said. Very slick. Uses cell-tower-enhanced AGPS. A notification will show in the status bar if an app is transmitting your location. You can also turn off location app-by-app.
    -Push notifications: the same push notifications you know and love.
    -Local notifications: in-phone notifications for, say, pop-up alarms and such. Local app stuff.
    -Fast app switching: this is the service by which apps can store their state when you switch to and from them.
    -Task completion: allows, say, a Flickr upload to continue if you close the app.
  • Folders. These are basically stacks of apps. Drag one app onto another to create a folder. This will really help un-clutter some iPhone screens (makes room for people to buy more apps). Makes for a maximum of 2160 apps. Is there an app for taking it easy on app downloading?
  • Homescreen wallpapers. Yes, very nice.
  • Enhanced mail. Several changes here:
    -Unified inbox. Web mail, MobileMe, multiple exchange accounts – thank god. This is nice.
    -Thread organization. Handy for such a powerful inbox.
    -Attachments for third-party email. Get your Gmail attachments right in Mail now.
  • iBooks: I think we all expected this. It looks just like the iPad version, though somewhat smaller, obviously. Sync bookmarks and such between devices. Comes with Winnie the Pooh!
  • Better email encryption, and some sort of in-app encryption is in the works.
  • SSL VPN support. Non-bold flavor text.
  • Social gaming features: challenge friends to games, compare high scores on leaderboards and so on. Matchmaking and achievements. Nice, looking forward to this on the iPad. Hot seat Civ 4 with someone I’ve never met? Why not?
  • Support for Bluetooth keyboards
  • May support camera with flash (not confirmed)
  • iAd: In Steve’s words, somewhat paraphrased: “Developers [of free apps] need to find a way to start making their money. A lot of developers turn to advertising – and we think these current advertisements really suck. If you look at advertisements on a phone, it’s not like on a desktop. On a desktop, its about search. On mobile, search hasnt happened. People aren’t searching on their phones. People are spending their time in apps. The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day — about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day! “This is a pretty serious opportunity, and it’s an incredible demographic. But we want to do more than that. We want to change the quality of the advertising. We’re all familiar with interactive ads on the web. They’re interactive, but they’re not capable of delivering emotion. We have figured out how to do interactive and video content without ever taking you out of the app.”
    -Apple will sell and host the ads; the revenue will be split 60/40, with devs getting the 60. Anybody can make them, just like apps.
    -Ads are done in HTML5 (a little dig in there for Adobe)
    -Fully interactive; the Toy Story ad he showed looks like a native app, includes a game, graphical interface and everything. They can call out for showing times, current prices, and so on. It’s essentially a commercial break app.
    -Access to APIs: somewhat scarily, ads will have access to location, accelerometer, and a lot of other stuff.


That’s all! Pretty crazy update, actually. We’ll be filling out coverage throughout the day with more careful examinations of the new features. You can also check out Apple’s official 4.0 page if you like, or watch the keynote.

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  • Huh? “iPhone 3G and iPod touch 2nd gen will not get multitasking”?? So which iPhones WILL get it? Just older ones?

    • The 3GS will get multitasking, as well as the fourth version that presumably comes out this summer.

      • I HATE how the phone I bought less then a month ago will not support multi-tasking! I had to deal with not getting the full updates when i had the iPhone 2G, and when that quit I upgraded….Now I am being discriminated against again for saving money and buying the 3G?? thats ridiculous!

        • if you bought it a month ago you probably got the 3GS so you will be fine.

        • If you wanted the latest and greatest technology, why did you buy outdated hardware?

        • Your not being discriminated against your hardware is…

        • You’re not being discriminated. iPhone 2G and 3G are identical in terms of hardware except for the 3G radio on the iPhone 3G. Multitasking requires more processing power and those models will not be able to handle that feature.

        • No since you bought the older 1 and decided to get an outdated phone because you wanted to save $100 you lost out on updating to the 4.0 OS. Cant blame anyone but yourself for that 1. Next time dont be so cheap and buy an out dated phone. The 3gs is well worth the extra $100, I promise you that

        • Dude, you bought a phone that was nearing TWO YEARS OLD to save a measly $100. What were you thinking?!

          I’m sorry if I don’t feel any sympathy towards your predicament.

        • Dude this fricken sucks I have an iPhone 3g and I still have a year on my contract the new iPhone 3gs came out after I bought this iPhone, I think if apple is still selling the iPhone 3g along side the iPhone 3gs it should have multitasking, did apple forget everone that has an iPhone has a contract?? Total disapointment:( is folders work on the iPhone 3g?

        • Don’t let these guys fool you. If they’re not making any sense it’s because their tongues are too far up Steve Job’s ass. There is no hardware limitation that prevents your phone from multitasking. If you’re willing to jailbreak, your phone will multitask just fine. You’re just another victim of Apple’s planned obsolescence schemes.

          I’m not an apple hater by the way…I own a 3GS myself.

        • is this a joke? how can you be shocked or surprised in any way by this?

          Its Apple. you are supposed to buy a new one every year. Don’t you know that by now?

        • There was no iPhone 2G! There was the iPhone that came out june 2007. Then June 2008 the iPhone 3G came out. Then June 2009 The iPhone 3Gs and a re-priced iPhone 3G came out. So are you saying you upgraded last month from the iPhone 3G to the iPhone 3G? You locked yourself in for 2 years of $70/month service for an identical phone? You are an idiot, or a liar!

          Here’s a tip. An unlocked iPhone 3G will get you $200 – $300 on ebay. An unlocked iPhone 3Gs closer to $500. So always upgrade!

          If you purchased an iPhone in 2007, AT&T let you upgrade 2008 and you could break even or make a couple hundred (depending on how you kept your phone). Then 2009 AT&T let you do it again and yet again you could make a couple hundred dollars. There will be a new phone in 2010 and I’m betting if AT&T has an exclusive you will be able to upgrade to that and make some money again.

        • Doug Patrosky, you’re the idiot. There is such thing as an iPhone 2G, it’s also known as the original iPhone (2007.) 2G refers to the speed of Edge (2nd Gen) and 3G refers to the speed of HSPDA (3rd/3.5 gen) not the actual generation of the phone.

        • You can force multitasking on the 3G – it’s meant to preserve the good iPhone experience though, although it denies functionality.
          So Apple would rather not have a phone that grinds to a crawl ( with you in mind ). Things do get upgraded – I have a 3G too, oh well !

        • I know, I would be furious too! I have a tip though that may help. Seeing as your iPhone is relatively new, you can take it to RadioShack and trade it in. It’s a new program they started. You could probably upgrade to the iPhone 3GS for around $30.

          Hope that numbs the sting a little bit.

        • No, I’m not an idiot, I just like facts. Here is Apple’s specs page:

          http://support.apple.com/specs/#iphone

          Because each of Apple’s phones has had a unique name, adding 2G to the first on can only serve to confuse the situation and technically they referred to it as 2.5G.

          My point was simply that Apple/AT&T have been very good about letting people upgrade phones every year and that it is likely that if you are willing to sell your old phone you will be able to upgrade to a phone with multi-tasking for free.

          NOTE!!!!!

          You purchased the 3G knowing full well that it lacked features with TODAY’S OS!!! So why are you surprised that it doesn’t support all of tomorrow’s features?

          Compas, speech command, headset volume controls, video capture, etc.

          I was going to say it sounds like you just want something for nothing, but then I remembered, you are already going to get most of the features for nothing and you are saying that is not enough! There is a word……ingrate!

        • I did not upgrade to the iPhone 3GS because in my mind a compass and video was not enough of an enticement to make me want to buy. I knew if I held on that June would bring new features and that I would be rewarded for my patience. This took some discipline since I am a gadget freak and hate being behind the technology curve. Now that it is payday I am doing the wave. I am glad I waited…HD video, 5MP camera, slick new look, new OS…etc. I am bummed that my iPad did not come with iChat and a camera. But I couldn’t wait. I love it and will probably kick myself when the new one comes out. This is the obsolescence dilemma. Wait, buy, smile…cry. I love America and capitalism. I love gadgets…I love my apple products and I have nearly everything they make. The only real disappointment was Apple TV and that is because everything on it cost money. All things considered I still think Apple Rocks and I still get to vote on every update with my wallet!

        • So you had iphone 2 and waited 3 years to upgrade to iphone 3? You’re a fool.

      • When it comes to Apple products you just need to live by this motto: Apple is not there to support you, you are there to support Apple.

        • Uhm, was it different with Google support? Or other big companies that you have tried your device with? As far as I can recall, even nokia support is still flawed. Actually, it depends on you, on how you take it.

          As for the iPhone OS 4.0, seeing the iAd perform was great. “Interactive + Emotion” The only problem I see here, is it looks like those ads need fast procs / memory, also.. According to the presentation there are some ads that goes inside an APP — Hopefully, users won’t be too annoyed with that. Reactions to the iPhone OS 4.0

        • @Chuck

          Officers of a public company in the US have a fiduciary responsibility to maximize profits for shareholders. If you think this behavior is limited to Apple then you are staggeringly naive.

          Android just hasn’t been out as long as iPhone or experienced to same number of significant updates. When it does the same lamenting will be heard from people who think they are entitled to the latest version of technology.

          This is the risk of living on the bleeding edge.

        • To Jim, can you not read? When did he even say that?

    • For a bit there I thought I would UN-Jailbreak my 3G, since my 2 main reasons – Multitasking and Folders/Categories – would no longer need Jailbreaking.

      But I guess not.

    • At least officially….when its jail broken, the older ones will work fine.

      Hell, the 2g isnt supposed to have mms, and yet i have it on mine..so it DOES work, they just dont want to support it, because they’re slower, and Apple will have to hear complaints about slow devices…limit it to the faster ones, and its all good.

    • How do you do this?….”If you’re willing to jailbreak, your phone will multitask just fine. “

    • How do you do this? … “If you’re willing to jailbreak, your phone will multitask just fine. “

    • no the newer ones the iphone 3GS and ipod touch 3rd generation (so 32 GB and 64GB) will get multitasking

  • Wow, I am honestly surprised at the amount of stuff they have planned for this OS update.

    Its a big F*** deal, to quote a close friend of mine.

    Apple is going to crush it in this coming year.

    • I am excited, although disappointed that 3G won’t get multitasking. Great features, though.

      • So only iPhone 3GS along with future iphone and ipod devices will have multi-tasking, fine; but doesn’t that lower your iAD impressions WAY below a billion a day?

        • I get the vibe that iAd will work in most versions of iPhone and iPod touch, just not multitasking.

        • The 3G and original don’t get Multitask, but do get everything else and the update

        • Backgrounding and ads are mutually exclusive, unless you are thinking about something like Pandora Desktop’s audio ads.

          The 3G still gets iAds, iBooks, GameCenter, and presumably some of the privacy stuff.

        • Ah, I’d imagined iAD as a kind of multitasking, basically pulling a browser up in front of your current app. I guess they could still allow something like that, iTunes “multitasks” on my iPod now.

          Also, that assumes I’m going to bother with this update on my 1st gen iPod. Every time sales numbers like that are laid out I wonder how many of those are duplicate customers upgrading to the latest and greatest, leaving some poor once loved device sitting on the dresser every day.

        • Very good point. Limiting the new OS 4 to only 3GS+ will lower their predicted revenue.

          But with the considerations of jail-breaking, many 3GS iPhone will probably won’t have iAd either, whilst still enjoying the new OS 4 goodies.

          For the 2G and 3G iPhone owners, I don’t think you really need to stress. Upgrading to new OS 4 will only slow your phone down even more. But if you really want the multitasking function, I’m sure jail-breaking will attend to your needs.

      • My 3G is so slow, I wouldn’t want it to run multiple apps. It is having trouble running one app as it is.

        • Yeah Apple already started some kinda obsolescence procedure with the OS3.0 update to the 3G mefeels. Ever since I got that update – everything that seemed to run JUST FINE earlier – became much slower.
          Games started stuttering. Button-press reaction became slower…everything just went kinda..bad.

          They have wonderful devices and UIs …but the company still sucks.

    • Crush it? No.

      Remain competitive? Yes.

      • What do you mean, there’s the iPhone and then there’s the competition.

        Apple already crushed the smartphone market.

        • Right Jorge, that’s why it’s number one in the world…

          Well if you discount RIM – who are also top dog in the US (Apple’s home market responsible for 40+% of sales and who produce the top smartphone in the US – the Blackberry Curve) and Nokia – who dominate pretty much everywhere else – that is.

          You didn’t really think that one through did you?

        • Uh oh, here comes Mark again thinking that Symbian is somehow competitive with current gen smart phones. LOL!

        • *Looks at latest sales figures for 2009*

          OK… when you say ‘somehow competitive’ what you mean is ‘sells about two or three times as many smartphones as anyone else’, right?

          Because otherwise you’re going to look a bit of a tool.

        • @Mark A

          You may be looking at that sales figure upside down.

          Apple sold significantly fewer phones that RIM in 2009. RIM in turn sold significantly fewer than Symbian Smartphones.

          Source: http://www.reghardware.co.uk/2010/02/23/2009_smartphone_sales/

          You may be thinking of web traffic. If so, it is true, there is more iphone usage on the web than any other phone. Of course that may be due to the fact that Blackberry users use their phones for work.

        • @Reality.

          It’s Symbian phones I’m talking about.

        • @Mark A

          If you consider that iPhones are only sold by AT&T while Black Berry by virtually every carrier, that 25% market share Apple currently holds seems pretty big.

          I don’t even want to imagine what number it could end up being if Apple removes the iPhone exclusivity with AT&T.

          Point remains, Apple already crushed the market. All the other smartphones are the competition. iPhone is the winner.

        • Except in markets where the iPhone does compete on open carriers it still doesn’t. In France, for example, where it does particularly well it has about 30% of the market, Nokia has about 35%. The usual split is about the 25%/35% mark though.

          So no, Jorge, it hasn’t. It’s a very good phone but it hasn’t crushed the market.

        • Sorry, that shold be 25%/45%.

      • @Mark A

        I am curious as to why you even bother to click on an article clearly titled: Everything you need to know about iPhone OS 4.0?

        What exactly is your point?

    • Justin,

      Is your “this is a big F****** deal” a reference to the VP saying that to POTUS about healthcare bill signing?! If so, i just lol’ed

      this update will be awesome, sort of hoping it was released today

  • So when can we buy it and download it??

  • Thank god I waited to buy the iPad! I will definitely not get one until the new OS is integrated into it.

    • Isn’t the beauty of a platform like this that you can enjoy it now, and it get’s better later? Why would you wait until they “integrate it into the iPad”. You could buy the device today (or when 3G comes) and then when 4.0 comes it will just get better. Why wait?

      • Because they’ll release a v2.0 that’ll make the current one look like arse droppings in the Fall?

      • Agree, being the early adopter of iPhone really is killing me. I’m eagerly waiting for the next iPhone to laugh at 3GS crowd.

        • No, I’ll buy one of those too!

        • If you really WERE an early adopter of the iPhone, AT&T released you from the upgrade penalty many months ago. If it’s really killing you, what’s another $200 versus spending that mucbh every 3 months on your subscription?

          Likewise, don’t be surprised if your laughing at the 3GS crowd leaves them thinking that you’re simply being a jerk. I passed on it but my wife has been very happy with hers for the last how-many months. For us, if not the anti-Apple partisans, a choice of a gizmo is about a means to an end, not a status symbol or compensation for inadequate self image.

  • I wanna know how the unified inbox works. The way ChatterEmail did it, with color coding, was awesome.

    • I’m with you. I’d like to better understand that. What if I don’t WANT my email integrated? Right now, I have 3 people using my MobileMe, because they are the only people I care about getting notified of new email. I don’t want those emails mixed in with my other account that I don’t have set up to push. Maybe I’m a dork and not getting it, but I’m hoping it’s a choice.

      • With the integrated email you choose either “all inboxes” where you see all your emails together or you can choose your individual emails. So you have the choice.

  • clearly, google and apple both think the future is mobile advertising.

    so far, Apple is kicking ass mobile-ly and has a much richer vision for advertising.

    Will it eat Google’s lunch? or just dinner and breakfast?

    • Google’s lunch are free. It will eat BOTH their lunch and dinner, day after day, until G dies of starvation ;-)

      • I used to like google, but I hate android and sketch-up. I really think they are lacking in creativity currently, and could end up starving because of it.

  • The Beta is up on the Developer site, but it is not available for the iPad yet. Right now, it is only available for the iPhone and iPod touch…

    I was waiting to install it on my iPad but I guess I’ll need to wait a little longer…

  • Guess i have to upgrade to the 3gs this summer

  • Sounds like Android 1.6.

    So next summer iPhones (well new iphones) will catch up to where Android was last summer.

    • And maybe by summer 204 Android will sell as many iPhones as Apple did in summer 2007.

      • Sure and maybe by some date in the future both of them together will sell more than Nokia.

        Nah. That’s not very likely is it?

        • So Nokia sells cheap little junky phones for vastly less profit than Apple.

          How is that impressive again?

        • Because they sell a lot more of them – cheap junky ones, mid range ones and hideously expensive ones than anyone else – and make a billion dollars every quarter on their handset and services division?

          Want to do a profit analysis on handsets over 2009, Steve? You might be surprised.

          I have to hand it you – I don’t know if you’re trolling or just genuinely thick as fuck.

        • True Sega… I mean Nokia do still sell a lot of phones

        • @ Mark A

          here is proof you are wrong:

          Apple surpassed Nokia in the third quarter as the cellphone maker with the highest operating profit.
          According to the report, Apple’s operating profit was $1.6 billion on sales of 7.4 million iPhones, generating revenue of $4.5 billion. Nokia’s profit was $1.1 billion on sales of 108.5 million phones, generating revenue of $10.36 billion (€6.9 billion).

          Read more: http://www.businessinsider.com/apple-iphone-operating-profit-nokia-2009-11#ixzz0kYIGTcbg

          Notice this is from Businessinisider.com not a Apple fansite or mouth piece.

          I believe you owe Steve an apology and while your at it you should apologize to all the readers here for your uninformed rant and your potty mouth!

        • @kirasaw

          Well done. That’s one quarter’s figures. Now go look at the other three.

          Hint: When they say ‘for the first time’ that means Nokia beat them in the previous two quarters.

        • And ‘potty mouth’?

          Seriously?

    • Android sucks. what a joke of an OS. iPhone wannabe I don’t care that it comes from Google — Apple isn’t chasing Google — Google is chasing the Apple iPhone and with iAds the distance between them only grows! Every friend of mine who has tried an Android phone has returned it. They’re OS isn’t ready for prime time. And, btw, Apple, Inc. waited on multitasking until they could ensure a safe platform for the end user — something MSFT never bothered to do for their end users Moooo!

      • Android is so much more than iPhone! Come on, Multitasking is old News for Android. Folders? How about Widgets? Well, maybe next year so Apple can present it as a sensation for iPhone OS 5!

        • As Steve put it during the intro, the point is not to be the first to introduce a feature, but to do it right. They nailed it with Cut/Copy/Paste in 3.0, and it looks like they’re doing it again with Multitasking in 4.0. Can’t wait to upgrade!

        • Honestly? The Droid feels like a mini-refrigerator and looks like one too. It’s heavy, squared off, and the crappy slide out keyboard? Come on!

        • Do we really need to dig through the archives of Steve bragging about being “first” at something? And the mere fact that there are newer versions of the iphone should tell us that it wasn’t perfect at first. Any company will try and spin either being first of not first, whatever sells more units.

        • “As Steve put it during the intro, the point is not to be the first to introduce a feature, but to do it right.”

          That’s a nice way of saying that they almost missed the train! Android is doing it right sind 1.5!

          And the Droid? That is Yesterday’s news! Look for the Desire, the Legend and above all the Evo!

        • EVO? You mean that phone with a paltry 1 GB for app storage? No thanks!

        • What are you talking about? You can store your apps on the (removeable) SD card!

  • guess i gotta upgrade to the 3gs this summer

  • Did they say when this is all happening? I didn’t see a date in this article…

    • Just like MMS last year “Summer” -ha

      • And tethering… Oh wait…

        • The iPhone already has tethering. In fact there are workarounds to activate it in the US.

          The ONLY reason it’s not “available” in the US market is because AT&T said no, and since the iPhone is exclusively tied to AT&T until AT&T gives it the green light, it will remain off.

          That being said, it’s simlock that prohibits the iPhone from having tethering active. If you get passed the simlock, even iPhones on AT&T can tether.

          Do a little research before you decide to be sarcastic, otherwise you just end up looking like an idiot.

  • Well I guess apple is taking some notes from its competitors like Android and Windows Phone 7. I guess Bill made Steve go Huh!!! XBox on a phone we got to get our S*** together now. I very happy for all the iphone users out there because you suffered long enough. Next thing you know he will be spouting non-sense like open source. Maybe he’s been replaced by an Android… LOL

    • This was actually a pretty nice thead with comments written by adults until you showed up.

      Of course, Apple watches what other do. And others watch Apple too. These people run multi-billion $ corporations.

      Wow. If you are representative of the baseline of Windows Mobile or Android crowds… I’ll stick with Apple.

      • No… It wasn’t. It’s full of snarky, nose-thumbing, dick-bigger twits like you…. And now me. Internet anonymity makes *ssholes of everybody.

        Speaking of… Android based phones suck. They have a great list of features on paper, but the execution is horrid. All you have to do is Experience the lame finger scroll awkwardness and you’ll chuck it. Oh… And let’s not forget the hit and miss workaround to get free yahoo mail in the inbox.

    • You talk like multi-tasking is something New that Apple couldn’t get working, but the truth is that Apple changed the mobile landscape with the iPhone and it choose to compromise that feature to deliver on the other features of the phone. Features that were more important like battery life, speed and stability, till the hardware could catchup. The iPhone 3Gs is twice as fast as the iPhone 3G and the iPad (who’s cpu will probably be in the next iPhone) is twice as fast as the 3Gs. So ya! multi-tasking is a good idea today, as long as they can maintain battery life, stability, and performance.

      Bottom line is that Apple will have all of the advantages that they already had, eliminate some of the key concerns, and leap ahead in some areas. This bodes well for the future of the iPhone.

  • Huh? “iPhone 3G and iPod touch 2nd gen will not get multitasking”?? So which iPhones WILL get it? Just older ones?
    ————

    The 3G S and the iPhone HD (or whatever it’ll be called) announced at WWDC

    Duh?

    The older phones are already too slow without multi-tasking.

  • A little unclear on the multitasking and if it’s linked to the 7 background elements, for example:

    Can I have any number of apps open at a given time say Facebook, Twitter, WhatsApp, Mail and Safari all at one go?

    Or is it only apps that fit into those 7 categories they announced that will be able to be “multitasked”?

  • This would definitely fall under the Apple plan of attack, announce an OS that has all the features that everyone wants, but 2 years after everyone upgraded to the “3G”, then make the OS not run on that phone.

    Nudge everyone to upgrade to new phone come summer? When is WWDC this year?

  • wow – no multitasking on my 3G? I was tempted to move to an android phone, it is looking a lot more probable this summer when I’m due for a new phone.

  • Missed opportunity to unlock the iPhone’s Bluetooth functionality (or lack thereof!)

    Does my head in that my kids can bluetooth pics from their mobiles to each other & not to me on my “superior” device!!! *grumble, grumble*

  • No iPhone OS 4.0 for iPhone 2G and iPod Touch 1G owners! Understandable but irritating.

    http://www.apple.com/iphone/preview-iphone-os/

  • Congrats, sounds like they are catching up to Palm webOS (in terms of features, of course not in the size of its annoyingly rabid fan base).

    • On behalf of Apple, thank you for your sincere congratulations.

      PS: if you count “applications” as providing important parts of the user experience, the Palm partisans have a serious marathon ahead of them.

      PPS: If user satisfaction (e.g., JD Powers) is a “feature” of a smartphone, then Apple moves a bit farther ahead: the latest report I saw showed NO OTHER smartphone beat the average; the math is that some had to have sucked bigtime.

  • Any idea when they’re going to have an SMS toggle option between turning the pop up notification on and off? I hate being in the middle of a game and the POP I get a freakin text!

  • My 1st gen Touch is officially dead. :/

    • Yeah, I’m pretty resigned to the fact that it lacks various features, but we’re quickly approaching a point where there won’t even be any apps to download on it.

  • CUPERTINO, California—April 8, 2010—Apple® today previewed its latest important innovations. The first called, “The Wheel” should greatly enhance the ability to carry heavy loads. The other called, “Fire” will enable households to cook, provide light, and enable an important deterrent to wild animals.

    You Fan Boys are really pathetic.

  • LOL welcome to Android.

  • I still don’t get it, will I be able to run tweetie/FB app in the background? I still don’t feel this is complete multitasking

  • Had all these features for years with my jailbroken phone. If you sheeple would stop bowing down to master jobs, and own YOUR hardware that you payed for, then you would realize how completely bs it is they are just giving you these features now. completely unimpressive like my ipad.

  • So little confused. Will OS 4 be just a download onto the existing iphones? If so, at what cost? And is there going to be a new iphone this year? I want to buy one or should I wait until summer? They didn’t say anything about a new phone coming out.

    • they dont usually talk about new hardware at this time. but 99% there will be a new iPhone this summer. so you should wait i think

    • Past Apple iPhone OS upgrades have been free upgrades for anybody on contract, a few dollars for the iPod Touch crowd. Expect the same. For iPad, the announcement was *one* free upgrade of OS.

  • Well Done Apple. Let’s see what the android fans will say now with the ugly interfaces google give. Best multitasking. Best Cut and paste. maybe be not first, be best. Better gaming experience on iPhone now. Better ads.

    • What ugly interfaces? Do you mean the jeallybean icon collection on your iPhone? Oh, but now it also features wallpapers! totaly unheard of before!

      How is this multitasking better than Android, where you can pull down the notification bar and access running apps?

      • haha bro multitasking on the iPhone doesn’t drain the battery like on your android.
        Android doesn’t beat the iPhone in any field now. God bless Apple. Stay with Google. nothing good but only free, if WebOS/Windows Phone 7 are offered for free no would adapt that android crap.
        Open source in general sucks. like linux.

        • It doesn’t drain the battery because it isn’t multitasking. It’s doing exactly what Windows Phone 7 will do: suspend apps and give limited access to background services (in windows phone 7 that is via the hub). Android actually runs applications in the background, without threading them through a narrow set of OS services. For me it is worth the battery life.

          Now, to my view, it is enough on a phone device, but don’t call it multitasking.

        • “haha bro multitasking on the iPhone doesn’t drain the battery like on your android.”

          Oh sweet! You’ve used it then?

          Oh you haven’t?

          Probably best to be quite now, chief.

        • Or even quiet. That would work too.

        • I had an iPhone 3GS before my Nexus One and the battery life on the iPhone was worse WITHOUT multitasking! My Nexus One does EVERYTHING an iPhone does )except that I don’t need to plug into crappy iTunes all the time when I want to upload something to my phone) and much more! Oh, and Flash is coming too to Android and guess what, it DOESN’T crash, like Jobs claims (the real reason Apple doesn’t support Flash is that you can play millions of Flash Games for free on your phone!).

          Oh, and guess what, Windows Mobile 7 will not support Multitasking and will adopt other bad habits from iPhone, but surely Android Users will flock to proprietary crap like WM7, LOL!

          Stay with Apple and feed of the crumbs that Steve Jobs throws to you. I for once will configure my phone the way I want, not Apple!

        • That’s what the internet leads to. People didn’t get phished on AOL because the walled garden protected them. Or maybe taught them to blindly trust everything they see.

        • @Mark A
          I guess yuo havent heard about blogs. These blogs review things and tell you alot about gadgets without buying them or using them.

          @Roman
          Maybe because the NexusOne came out 6 months after the 3GS and we know how much tech changes over that time.
          And guess what no one really gives a s*** about flash but you android users because you wanna have a feature over the iPhone.
          Bad habits? what bad habits???? One phone is selling 5 times more than you 100 phone army.
          Stay with Google, it sucks, but its free.

        • If sales are an indocator, then please switch to Blackberry, or Nokia, LOL!

          And the Nexus is also already 4 months old, but look whats coming next, the Evo, with 4G, HDMI-Port, Webcam, 8 Megapixel camera with double Led, 4.3 inch display, built-in kickstand, 800×480 resolution and you also don’t have to send it to Apple if you want to change the battery! where does this leave the iPhone 4?

        • “I guess yuo havent heard about blogs. These blogs review things and tell you alot about gadgets without buying them or using them.”

          Yeah, bru, I have. I’m just not so much of a halfwit as to assume that an OS none of those blogs have actually tried, tested or compared actually does drain the battery any slower or quicker.

          You might want to wait until Anandtech or Tom’s Hardware or someone who knows what they’re doing tries it out, ya dig?

        • Hey, @Roman, a couple of straight questions — can you help me?

          I’m under the impression that by Apple refusing to put Flash on the iPhone, they were merely reflecting some grudge against their relationship with Adobe, and the current state of Adobe’s Flash-for-mobiles. Either Flash had a bunch of features stripped out, or was buggy, or slower than a snail climbing an icicle.

          Before the Nexus —>DEMO<— of Flash, has there been a single instance of full-feature Flash running stably on an ultra-small (eg smartphone) platform?

          There has been a vid of the demo with comments that the battery drained visibly during a short session. How much CPU and/or battery does Flash need to deliver a good experience on an ultra-mobile?

          "Inquiring Minds Want to Know!" ®

        • Well, there is no stable version for mobile browser! But it is coming soon. The thing is, that Jobs already ruled out that apple will ever support flash because it is “unstable and chrashes a lot” (funny, i get maybe two chrashes a year on my broswer from flash, but maybe that’s because I don’t use a mac, or what?) The real reason is that Jobs don’t want people going to Flash Games Sites and play for free, when they could by games at the app store.

          As for battery drain, that may or may not be, let’s see what the stable version does, but the point is that it is for the user to decide, not for Jobs! it’s the same argument as with multitasking, maybe I want to drain my battery and plug in later! Apple doesn’t give you that choice! They know what is good for you, so they won’t let you decide what to run on your own imensly expensive device!

      • @Roman
        It’s really depressing how Android users are known as geeks but when someone listens to what you say, you sound like kids. RIM and Nokia are selling better than the iPhone because Nokia is much cheaper and RIM is relatively cheaper, if they were the same price, no one would even look at them. Ok now you are talking hardware, not the point we started with but anyway, let’s see how your evo will sell and compare with this summer’s iPhone, that’s if HTC doesn;t get kicked out of the USA. Remember if it was about specification then every company can make the best hardware, just bump the specs and you have got the best phone, but thankfully it’s not about that. ATM the iPhone is the best device.

        @Mark A
        I didn’t get what you mean. Sorry

        Just few things to think about for Android users, which App store has more apps?
        which app store has better apps?
        Which platform has a better app store experience in terms of app discovery and organisation?
        which platform is better for gaming?
        which has better cut and paste?
        which has better multitasking?
        which has a better UI?
        which has a better Mail app?
        SNM!
        stick with that Google clutter, they can’t innovate so they just make it free. Evil.

        • You where brining up the sales argument. And that Apple sell their products for a ridiculously high price is nothing new.

          By the same argument Windows would be way better than apple because they sell 100 times more pc’s worldwide. I don’t care how much the EVO will sell, it is miles above the iPhone. Do you think the next iPhone will have:

          4G
          HDMI-Port
          8 Megapixel Camera
          A removable battery
          an option to use it as a usb storage device
          Flash support ( i know, you Apple fans love the blue boces in your browser, where flash is supposed to be)
          Widgets

          and so on, it may have a front camera, wow, something Nokia phones had for 5 years now.

          As for your other arguments:
          So Apple has more games. As soon as Flash is supported for Android, it will have a 100 times more games than Apple, for free!

          Cut and Paste is the ONLY thing that the iPhone does better, but that is really minor, especially since voice input works so well on the Nexus (unlike on the iPhone!)

          You haven’t even tried Apples multitasking now, how can you say it’s better? fron what I saw, it’S not better at all, it’s not even genuine multitasking!

          as for the “inovate” argument, Google invented a ton of stuff, beginning with a new way of searching the web, to Google Earth, Google Voice and so on.

          Better UI? Have you ever even treid Andorid? It has a WAY better UI than the iPhone, totally customizeable and not like the iPhone where you have to jump to and fro for every word you write in a textbox!

          Better Mail app??? ok, first the current iPhone mail app is pure crap! the android standard app is also not that great, but you can download a load of great mail apps from the market. The Android Gmail app is miles above the iPhone app, as a Gmail user on the iPhone the mailapp was pure crap!

          As for Apple, Jobs himself said that “good artists copy great artists steal” and they did just that with multitouch and others like GSM, UMTS, and WLAN standards for which Nokia sued them!

          But what use is it talking to you. Stay with Apple inside of their closed system and pay a fortune for every minuscule feature other OS got for free years ago. I stay with my Android device where I can do with it whatever I want and not controlfreak Apple allows me!

        • @Roman, thanks for the reply (“Well, there is no stable [Flash] version for mobile browser!”)

          Why do you suppose everybody hates on Apple because they call a turd a turd?

          And with respect to your next point (“But it is coming soon”): YouTube served me up a January “preview” of Flash 10.1, dated January 5th. Is all the chest-thumping by Android types based on 90-day-old vaporware? (Yes, far from a record.) WTF is it with THAT?

        • @Roman
          Sales show a big thing. you said nokia and RIM sell more than Apple, i told you why. Agian PCs sell more than Macs because they are cheaper, if they were same price, Apple would sell more.

          HTC havent done anything special with their Evo, just made the specs better, Apple would add new features to the upcoming iPhone.
          I would’ve loved flash on iPhones, but Apple is protecting the iPhone platform. Apple has nothing against Adobe.
          Yes 100 times more games designed for a desktop browser use. And remeber the gamecentre Apple just added. I’m sure you enjoy that on your Xbox.

          There is a video of iPhone’s multi-tasking on MobileCrunch. Check it out. Hope it will make you dump that crap you use.

          I don’t care about what they did with search. I’m talking about Android here.

          iPhone’s UI is better and easier to use than Android’s. Want a proof? check this: http://www.youtube.com/watch?v=pT4EbM7dCMs

          True the current iPhone’s Mail App isn’t that great. But it’s going to outshine the one on Android in the summer, and i don’t care about the apps on the android marketplace, because if you one good one there, i will find ten better ones on the App Store.

          Oh, so now you want to talk about Apple innovations. Apple re-invented the iPhone in 2007. Google copies a year after. Apple comes up with an App Store, it turns that Google has thought of with the same idea, but it introduced 6 months after. Apple has revolutions the mobile space twice in 3 years.

          I think you have skipped these advantages as well.
          App Store has more apps
          App Store has better apps.
          Better App Store Discovery. Still no search box in Android Marketplace.
          The many more API’s Apple offer which outperform Android’s that’s why Android’s Apps will never be better.

          Remember the advantage of accessories the iPhone has over the rivals.

          We have the better experience. We have so many better feature and advantages. But seriously wow! You can do customisation, that will make iPhone users dump their iPhone to switch to Android.

        • And we have the best mobile browser.

        • Actually Walt, there is – WinMo and Symbian (and I think Android too) use Flash through SkyFire. Works just fine.

        • @MarkA, thanks for the reference. But the links that I found for Skyfire claim that Skyfire works by having servers actually process the Flash content, sorta like the proposed Opera for iPhone. Nice idea, but both developers and users cited problems of text input/output and dropped audio streams with Skyfire. And, comments also somehow cited it as a very costly app in terms of power usage.

          So far, the preview version on Nexus looks like the best shot, and that probably because the Nexus has 512MB of RAM (double or more most smartphones) and a 1.0 GHz Dragonball processor (ditto). Even though it doesn’t actually, you know, _exist_ in the wild.

          I think I’ll keep looking for examples of full Flash running *on* an ultra-mobile.

          And: keep asking, “If not having Flash on the iPhone is an Apple Fail, how did Jobs manage to f*** up the Symbian, Windows, Palm and Blackberry phones’ Flash, too?”

  • AT&T needs to allow those of us who bought 3Gs to upgrade to the 3Gs or 4 @ a discount. Ridiculous that I have to pay full price when I’m paying $146/mo to AT&T anyway. Then again, I guess they don’t have to, since I’m unlikely to switch to a different phone. Bastards.

    • No they do NOT. That’s how a contract works, idiot. You signed up for 2 years service and you knew full well that there would be a new phone next year. Smart phones are expensive, if you can’t afford one and the data plan that goes with it, buy a ‘feature’. I hate it when people play the ‘it’s not fair’ or the ‘I’m poor’ card.

      • *’feature’ phone.
        If you can’t afford to buy something and deal with not having the upgrade, go cry in the corner and leave the people who have money for these things alone.

    • No reason to be upset. It’s just Steve’s way of smearing his sweaty pee-pee on your face!

  • iAd is the big deal. That means more apps for free, more downloads, more money into the iPhone ecosystem and more changes to get killer apps.

    • And Apple gets 40% of the revenue for free apps instead of 30% for paid ones.

      • @Jeadly, if I read the Q&A part correctly, you are welcome to use other ad services when you build your app.

        You don’t like Apple’s terms, choose others.

        Good luck in your efforts to make the world a better place!

        • Yes, I imagine developers will be able to use whatever ad platform they want; though OS bias is a pretty tough hurdle to get through for competitors.

          I just think its interesting that the profit distribution was decided differently for paid vs free and wonder if its meant to compensate for apps that aren’t pulling their weight.

    • Probably also means your apps will be smaller, as developers can link to the ad-generating code in the system libraries instead of writing their own. Smaller apps = less memory used = room for more apps. Win.

  • So with this multi-tasking business can you actually use two apps at the same time? Can you surf the web while playing a game at the exact same moment (Split Screen)? No! You can’t even do that on a laptop/desktop cause their is only one cursor…I guess only human’s can truly multi-task. It’s just background operations. Why didn’t apple invest time on getting a better notification system that doesn’t pop in front of everything or a better lock screen…

  • But when will be the os 4 avalable to download ??

  • I hope with the email enhancements they are adding pop up notification like they have for text messages… I need more thank a bubble number to know I have new emails.

    GIVE ME EMAIL INFO WHEN I AM LISTENING TO MUSIC OR THE PHONE IS DOCKED without haveing to pay for a third party app

  • Devin, you left out Task Completion out of background services. Important one for finishing uploads/downloads…

  • I tell you what needs to happen for both Google and RIM to compete with Apple….

    RIM & Google need to integrate Android into future Blackberry’s….

    just putting it out there!

    • Compete? That’s amusing. RIM sells way more smart phones than Apple does. If RIM put Android on every Blackberry, Android would be far, far bigger than Apple in that space.

    • How exactly is Google failing to compete with Apple? Android is growing faster than iPhone OS, for one thing. Not to mention a large number of the updates for iPhone 4.0 are features that are already available in Android. Sounds more like the iPhone’s catching up to Android than the other way around.

      Yeah, Android has a smaller market share right now. But would you say that Apple is “failing” to compete against Microsoft because it has a smaller market share?

      That being said, RIM needs to step it up a bit. They have this huge built-in user base, but don’t seem very committed to leveraging it to build a truly dominant smartphone.

      Oh, one thing the iPhone definitely has over Android phones – prettier transition animations between screens. Android transtions “snap;” iPhone transitions “flow.”

  • Just jailbreak your 3G, it’s worth the time and your phone will be able to multi-task, tether or act as a hot spot to the internet, quick access with shortcuts to the phones preferences, download images and mp3s from the internet as well as transfer any file to and from your phone to your computer. AND, you can always erase everything and go back to apples Iron Curtain OS.

  • Any one else find it amusing that they keep changing the double click functionality instead of adding more buttons?

    • They couldn’t possibly add more buttons. What on earth would the average joe/dumbass do when they got confused?
      It will ultimately be Apple’s undoing that they chose the dumb masses instead of the geeks as a market for their product. And yes, some geeks may well love the iPhone, but not the ones who actually want an open platform and don’t want to be told how they can behave on their phone.

  • iAd will be bigger than admob acquisition.. huge!

  • I want to know if the changes to the OS’s API (VOIP etc) will allow google voice to find a workaround and get back in the app store.

  • Also, you can download apps to clear your RAM, which at one point you could do until apple took that functionality away for no given reason. When I lost the ability to clear my RAM my phone was freezing up ALL the time. Jailbroken iphone 3G performs better than Apple OS 3.0 3G in my experience.

  • VERY disappointing. Multi-threading was really the only thing of interest and, as Jobs said, they’re late to the game so it is really a bridge to an existing gap (nothing really innovative there). I was really hoping for some sanctioned tethering news for those of us who refuse to jailbreak their phone. I was also hoping to hear some news, any news, about an upcoming refresh of their outdated MBP line of laptops. Sad day indeed…

    • Uhhh, expectations issues here.

      Multi-tasking, OK. A bit more work for devs. But one of my key apps (a Chinese dictionary) is said to be very CPU intensive; I’m glad it won’t be chewing up my battery if I put it aside in order to go onto the web. Odd that you quote “late” but not, “do it right.”

      Tethering? Old news; announced feature. Go ask AT&T. Or have Verizon do it on some other phone.

      MacBook Pros? Not exactly a good fit with an “iPhone OS 4.0″ party.

  • For me to care I’ll have to see the iphone on Verizon. If/when that happens, and only if it happens very soon, will I consider the device.

    • Vorizon may have more coverage but download speeds will make people just as disappointed. Wait for ATT to build their 4g towers since they skimped out when didn’t build 3g towers but just built them on top of their 2g ones, which had more range than 3g, thus the poor 3g coverage with ATT. I believe ATT is correct in their faster download numbers.

  • And adding virtual memory on jailbroken iphones helps the 3G handle multiple apps. Just don’t be a computer illiterate rube and fill up your internal drive space.

    Apple is all about the Rubes.

  • I don’t understand the iAds story.

    Does that mean I will get ads on my iPhone ten times a day ??

    • Tht number is just an estimate based on assumption that avg user spends 30 mins every day on apps and an ad is shown to the user once every 3 mins. What iAds is going to do is keep the ads “inside” the app so its more likely the user clicks it rather than ignoring it completely. So fr example, if there is an ad currently in an app, clicking it will close the app, open safari and go to the webpage or whatever related to that ad. Knowing this the user might never EVER click on that link. Now if the same link just lets you see the details/watch video/play games about that ad without ever leaving that app with a ‘close ad’ button on top, wudn’t you consider clicking it real quick ? Plus the ad revenues goes to the developer and apple, so win-win or both.

  • So I can use multitasking on my iPhone 3G when it’s jailbroken and it works just fine but I can’t get the same functionality from the people that built the darn thing?? What a joke! I’m not even eligible for upgrade but yet my phone is too old to upgrade. Funny how the jailbroken phone also has a lot of the functionality that OS 4.o will have. If this is the way Jobs wants to play I’m going to another phone instead of wasting my time and money on his so-called upgrades!!!

  • I was planning to buy an iPad but wanted to wait and see what they said about the OS 4.0 upgrade. I’m not comfortable with how it was stated by Jobs and wondering why it needs to wait until later than the iPhone. Is it because it requires new hardware to support and they plan to release the next iPad in the fall? Of course making my current iPad obsolete. Anyone else have this concern or a am I just being too paranoid?

    • Don’t worry, your iPad will be obsolete next fall. And if you buy one next fall it’ll be obsolete by the following spring.

      • I recognize it will be obsolete and there will be some new functionality, hw change, etc… I am more concerned that the current iPad won’t be able to use OS 4.0. I’m not sure he said iPad could upgrade to 4.0 or if he said available for iPad in Fall. The latter could imply only with that version of iPad. Until I see a more specific announcement/statement from Apple, I think it best for me to hold off since there is functionality I would like ot have if I purchase an iPad.

        • The current iPad will be eligible for one FREE OS upgrade, which would be the one in the fall. There may or may not be a new iPad in the fall.

          Apple will introduce many new iPads over the coming years. The current first version isn’t even available in most of the world yet and some people are already proclaiming that they’ll be waiting for the next version, or the one after thq\at, or the one after that, or the one after that… There will always be a next, better version of most tech. No one really cares whether you will buy X or Y tech gear until x numbers of years in the future. Maybe you will or maybe you’ll get hit by a bus. Maybe you should get a job instaed of bitching about life.

    • @AJ– Nothing wrong with a little paranoia. A *possible* reason for the somewhat later merge is that the iPad OS was based on a frozen version of the iPhone OS before work started on the 4.0 changes; it’ll take a bit more time to integrate the two “forks” of the program. That’d be consistent with Apple’s development processes.

      If you need multi-tasking to be happy/productive with an iPad, I’d advise you to wait and see. If it appears to meet your needs/desires for the foreseeable future, go for it!

  • Can we change our text message sound yet?

    • You see? the iPhone is already too complicated.

      Go to Settings/Sounds & switch to your heart’s content.

      • Can you set your *own* sounds as a text tone though, as opposed to one of the factory-supplied ones?

        Incidentally, I’m holding out for the 4G – I’m not an iPhone owner just yet.

  • Well, thought it would bring me back to the Un-Jailbreak fold on my 3G, since my 2 main reasons for JBing were folders/categories and Multi-Tasking (custom backgrounds are a plus too), And since they added all 3, I was like “Hurray!”.
    But no 3G support for M-Ting?
    Booo.
    Guess I’ll stay JB on 3.0 until the Dev Team breaks 4 and allows MT support on a 3G.

  • “There have been 50 million iPhones sold so far (along with 450,000 iPads)”

    ” We’re going to soon have 100m devices. ”

    Whats bullshit about these statements is that this doesnt represent ACTIVE DEVICES.

    Devices sold and devices active are totally seperate – i.e. upgrade from 2G to 3G etc etc

    • Technically true but…

      a) this is the way all mobile companies track and report, so it’s an apples to apples comparison as far as the industry is concerned

      and

      b) I bet you’d find most of even the 1G devices living on in their second or third lives quite happily.

    • Check out the after market for iPhone 3G and the Original iPhone, they are selling for good money because they are still very useful. I know the two my wife and I purchased are still in use today with other family members.

      Remember these are essentially $600 computers that are just now approaching their 3rd birthday, the vast majority are still in use.

  • “Everything I need to know…”

    EXCEPT why no printing support? Not even for printers on your home wifi network, or wifi printers in your office, or … ???

    • And just how many printer drivers do you want to come packaged in the OS?

      It’s the same reason they didn’t put it on the iPad, until an efficient way is found to add print capability to the device(s) without loading it up with thousands upon thousands of printer drivers, it will not be an option on the iPhone OS.

      • Maybe you don’t use Mac OSX, where the latest version strips down the list of print drivers to those needed on a local network, or as requested on demand.

        Quite doable if the demand is there. But looking at the iWork synchro, I can see other functions need attention first.

  • Hilarious to think I legitimately knew of multi-tasking coming to the iPhone a little while ago before anyone actually knew it was coming and it was only speculation.

    God I love inside sources. About time multi-tasking came though.

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