Serkan Toto
by Serkan Toto on March 18, 2010

Japanese video gaming powerhouse Square Enix has released a handful of hit titles for the iPhone already (including Final Fantasy I and II), but the next one, an RPG named Chaos Rings, is poised to blow them all out of the water. Officially announced [JP] today, the game’s trailer shows absolutely amazing graphics.

by Serkan Toto on March 15, 2010

Augmented Reality is a pretty hot topic currently, but it seems to me that the Japanese in particular have really embraced the concept of mixing the real world with computer-generated imagery and data. One case in point is the Crimsonfox project [JP], an “Alternative Reality” scavenger hunt game event that took place over the weekend in Tokyo, Japan.

by Serkan Toto on March 11, 2010

I can’t think of too many use cases for this, but they did it: A team of researchers from the University of Tokyo (Japan’s MIT if you will) has developed a technology that makes it possible to “physically” convey emotions from cell phone to cell phone. The key elements of the technology are a sensor and a Peltier device that’s attached to the back of the phones.

Read the rest on CrunchGear.

by Serkan Toto on March 8, 2010

Tokyo-based jig.jp has been developing mobile browsers since 2003, claiming its “jig browser (which was downloaded over 4 million times so far) is the world’s first Java-based browser that made it possible to view PC sites on cell phones. And now the company has released an ambitious Android app called SPIDERSS, which combines a browser with an RSS reader and an aggregator for social network updates.

Available in English and Japanese, the free app’s main selling point is that all elements are accessible from a single screen: You can either choose to directly type in a URL or search term in the top bar (to then open a full browser window), check your Facebook newsfeed and Twitter timeline in the “Application Deck” under that or scroll through your RSS feeds in the bottom part. All feeds and web pages can be easily shared by SMS, Email, Twitter or Facebook with the push of a button.

Read the rest on TechCrunch.

by Serkan Toto on March 5, 2010

Late last year, Ustream and qik launched iPhone applications that let you stream videos from the iPhone to the web and allow others to watch them as they’re being recorded. And now there is an iPhone app called TwitCasting Live (iTunes link), which offers the same basic functionality, but is – as the name suggests – much deeper integrated into Twitter.

The free app is essentially a live streaming app and Twitter client rolled into one. TwitCasting Live splits the iPhone screen in half, allowing you to view your Twitter timeline, update your status, access the web etc. on the bottom half, while recording (broadcasting) video on the top.

by Serkan Toto on March 4, 2010

More and more apps are stricken from the App Store as of late, for a variety of reasons. Today, the Apple hammer hit Tokyo-based Tonchidot whose augmented reality app Sekai Camera was removed without warning.

The free app, which made its – memorable – debut during TechCrunch 50 in 2008, intends to help users “tag the world” by imposing information (text, pictures, video and audio) over images in the iPhone camera.

by Serkan Toto on March 4, 2010

As reported (and following Final Fantasy I and II, which are now available), the App Store will get another hit Japanese video game this month, Streetfighter IV. It will be the first mobile version of the Arcade game that so far was only ported to PS3, XBO360 and the PC. And today maker Capcom released the official trailer and a slew of new screenshots.

by Serkan Toto on February 23, 2010

I myself am in the “This will never work”-camp, but Japanese video game giant Capcom is preparing a special version of their hit title “Streetfighter IV” for the iPhone/iPod touch. The announcement was made last week, making the iPhone version the first on a mobile device (the arcade game has been ported to the PS3 and XBox 360 only so far).

And today, Gamepro was able to lay their hands on Streetfighter IV (see their video below), revealing the final version will feature a total of eight characters: Ryu, Ken, Guile, Blanka, Chun-Li, Dhalsim, M. Bison and Abel (the console games have 17 playable characters).

by Serkan Toto on February 19, 2010

Wikipedia has a pretty useful list of countries by number of mobile phones in use, which shows that Japan (with around 100 million users) is the No. 7 in the world. The market is largely controlled by mobile carriers NTT Docomo, KDDI au and SoftBank Mobile but seemed big enough to offer enough room for a number of smaller competitors, too.

Yesterday, however, a company called Willcom (one of said smaller players) announced it had to file for bankruptcy. The reason: With just $54 million in capital, Willcom managed to amass a whopping $2.2 billion in liabilities. It’s the biggest bankruptcy ever in Japan’s hyper-competitive mobile industry.

by Serkan Toto on February 17, 2010

If you’ve ever got upset about not being able to view what your cell phone screen displays while you are outside your house, NEC’s new color-compensation chip is probably good news for you. The chip, which is specifically made for LCDs for mobile phones, helps to make them easier to view in bright outdoor settings.

by Serkan Toto on February 12, 2010

In case you haven’t heard already, Final Fantasy I and II are heading for the iPhone. Originally released in Japan in 1987 and 1988, respectively, for the NES, it took a while for the now legendary RPGs to go America, but they did (on various platforms). And now Square Enix is planning special versions for the iPhone/iPod touch, both in Japanese and English.

by Serkan Toto on February 10, 2010

Do you remember the Bowlingual, the portable dog language translator that was released in Japan last year? The basic concept behind the $250 device (which people living outside Japan can get here) will soon be used for an iPhone app that translates what a dog “says” into human language and emoticons in real-time.

by Serkan Toto on February 5, 2010

For years, Japan was the innovation leader in the cell phone industry, until South Korea and the US started catching up rapidly. If you look back at what Nippon’s mighty carriers have released in the past few months, you mainly see super-powerful handsets with large OLED screens, 12MP cameras, Blu-ray recorder connectivity, double digital TV tuners, etc.

But the form factor never really changes, as the majority of Japanese consumers still demands clamshell phones with jog dials enabling them to conveniently thumb-text emails. But if a country churns out 100 different handsets per year, there have to be some exceptions. And the most notable exception (that now has been priced and dated) is Fujitsu’s F-04B featuring the world’s first separable two-module body.

by Serkan Toto on February 3, 2010

The rest of the world is catching on rapidly but overall, Japan is still the world’s most advanced society mobile society. That being said, you’d assume that the first 4G (LTE) device to get an official certification from Japan’s Ministry of Internal Affairs and Communications must be coming from one of the many mobile companies over here, but it was South Korea’s LG who got the bragging rights [KR] for that today.

by Serkan Toto on January 27, 2010


Sharp, the biggest (in terms of market share) of all eight major Japanese cell phone makers, has been talking about internationalizing its phone business for quite some time now. It makes sense, as the domestic market is shrinking and as Sharp only sold 20% of all their cell phones outside Japan (1.6 million units) last fiscal.

by Serkan Toto on January 25, 2010

Japan-based Bird Electron has announced [JP] the Ezison 100 today, a quite unusual speaker for the iPhone (or iPod touch) that’s supposed to turn those devices into some kind of electric guitar. The Ezison 100 is (hand)made in Japan, with Bird Electron saying they used mainly wood and acrylic fiber in the production process.

by Serkan Toto on January 19, 2010

Motorola held a press conference in Seoul yesterday to announce a partnership with SK Telecom, a major Korean telecommunications company. The occasion: SK Telecom will be the first company to distribute an Android phone in that country, the so-called Motorola Motoroi.

It’s not a rebranded Droid, but a completely new phone (in Europe, the Droid was named “Milestone” but remained largely unchanged technically). SK Telecom customers will be able to lay their hands on the Motoroi in early February.

But Motorola Korea and SK Telekom representatives are quoted as saying that Motorola is ready to roll out the Motoroi in the US in March, too. And apparently it will be available in a number of other countries as well.

by Serkan Toto on January 6, 2010

It makes a lot of sense, but it seems to be hard to realize: Using the cell phone for instant voice translation of basic sentences whenever you’re in a foreign country. But Toshiba is one of the companies working on this, and apparently they’re almost ready to offer a decent solution.

Their translation software, in its current iteration, enables cell phones to interpret between English, Chinese and Japanese. Toshiba says that the database, used on their TG01 “smartphone” (pictured on the left), for example, boasts a database of 30,000 words spoken in each of these languages. Toshiba optimized existing PC software for use in cell phones, which obviously have less processing power.

by Serkan Toto on December 26, 2009

Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013.

While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing “relevant” ads to users, to have a bright future, too. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in.

Offered by Sunnyvale-based Cirius Technologies USA, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan’s $1 billion [PDF] mobile ad space. And now Cirius is ready to utilize the years of experience the company gained in the world’s most competitive mobile market in the US (AdLocal isn’t available outside America and Japan at this point).

AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. By locating a mobile user’s physical location via GPS, cell identification and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up ads for that business in real-time.

by Serkan Toto on December 21, 2009


As MobileCrunch reported back in August, three of Japan’s eight top cell phone makers, namely NEC, Casio and Hitachi are going to merge their cell phone businesses next year. Under the agreement, NEC plans to integrate its handset division into a tie-up that already existed between Hitachi and Casio starting April 2010 (the begin of the new fiscal year under the Japanese business calendar).

In the meantime, the companies involved decided on a name for the new venture: NEC Casio Mobile. The company’s capitalization stands at a relatively modest $55 million, with NEC holding a 71% stake, Casio 20% and Hitachi 9%. And as I speculated in my previous article, that new company plans to enter the global market in a (relatively) aggressive way.

by Serkan Toto on December 17, 2009

It’s big in Korea, it’s probably big in China’s grey market, and the iPhone continues to be big in Japan. According to a report [JP] released by Tokyo-based research company Impress R&D, the iPhone has captured a whopping 46.1% of the domestic smartphone market.

by Serkan Toto on December 11, 2009

It took them a while, but now RIM finally is ready to follow Apple and enter the world’s biggest mobile market, China, with the Blackberry. The company issued two press releases in the last days outlining their market entry strategy that’s built upon a strategic partnership with Beijing-based IT service provider Digital China (which is the country’s biggest).

Digital China was chosen by RIM as the official Blackberry distribution partner and is expected to help sell the phones to end consumers and companies through their established sales network for computer systems and IT equipment.

by Serkan Toto on December 7, 2009

The iPhone officially went on sale in China at the end of October and in Japan in summer last year, but many people in one important Asian market were still waiting for it the whole time: Korea. After getting the official government approval in mid-November, the country’s number two mobile carrier, KT Corporation, started rolling out the iPhone on November 28. And it can be happy about a pretty successful roll-out.

by Serkan Toto on November 27, 2009

There are more than 100,000 approved apps in the App Store now, making it harder and harder to spot the really good ones. One of these apps that don’t get enough airtime (and that I viewed a demo of recently) is called Makibishi Comic (iTunes link) and is offered by Tokyo-based GungHo Works (it’s available in Japanese and English).

by Serkan Toto on November 23, 2009

I’m not really sure if this is good or bad news for end consumers, but a couple of Japanese companies have developed a technology that makes it possible to transmit information from blinking LEDs fixed on advertisements to cell phones – using only light. The companies involved in the development include some big names such as Toshiba or NEC.

With this new system, Japanese cell phone users don’t have to scan the ubiquitous QR codes anymore to access more information on a certain product or to get coupons but can obtain the data without being physically close to the ads. If you have an ad measuring 1sqm and place LEDs on it, for example, the target user can stand as far as five meters away (the distance can be longer in the case of larger ads). If the users are interested in what’s being offered, it’s enough to point the cell phone to the ad to instantly view the information on the screen.