For years, Japan was the innovation leader in the cell phone industry, until South Korea and the US started catching up rapidly. If you look back at what Nippon’s mighty carriers have released in the past few months, you mainly see super-powerful handsets with large OLED screens, 12MP cameras, Blu-ray recorder connectivity, double digital TV tuners, etc.

But the form factor never really changes, as the majority of Japanese consumers still demands clamshell phones with jog dials enabling them to conveniently thumb-text emails. But if a country churns out 100 different handsets per year, there have to be some exceptions. And the most notable exception (that now has been priced and dated) is Fujitsu’s F-04B featuring the world’s first separable two-module body.

The rest of the world is catching on rapidly but overall, Japan is still the world’s most advanced society mobile society. That being said, you’d assume that the first 4G (LTE) device to get an official certification from Japan’s Ministry of Internal Affairs and Communications must be coming from one of the many mobile companies over here, but it was South Korea’s LG who got the bragging rights [KR] for that today.

Sharp, the biggest (in terms of market share) of all eight major Japanese cell phone makers, has been talking about internationalizing its phone business for quite some time now. It makes sense, as the domestic market is shrinking and as Sharp only sold 20% of all their cell phones outside Japan (1.6 million units) last fiscal.

Japan-based Bird Electron has announced [JP] the Ezison 100 today, a quite unusual speaker for the iPhone (or iPod touch) that’s supposed to turn those devices into some kind of electric guitar. The Ezison 100 is (hand)made in Japan, with Bird Electron saying they used mainly wood and acrylic fiber in the production process.

Motorola held a press conference in Seoul yesterday to announce a partnership with SK Telecom, a major Korean telecommunications company. The occasion: SK Telecom will be the first company to distribute an Android phone in that country, the so-called Motorola Motoroi.

It’s not a rebranded Droid, but a completely new phone (in Europe, the Droid was named “Milestone” but remained largely unchanged technically). SK Telecom customers will be able to lay their hands on the Motoroi in early February.

But Motorola Korea and SK Telekom representatives are quoted as saying that Motorola is ready to roll out the Motoroi in the US in March, too. And apparently it will be available in a number of other countries as well.

It makes a lot of sense, but it seems to be hard to realize: Using the cell phone for instant voice translation of basic sentences whenever you’re in a foreign country. But Toshiba is one of the companies working on this, and apparently they’re almost ready to offer a decent solution.

Their translation software, in its current iteration, enables cell phones to interpret between English, Chinese and Japanese. Toshiba says that the database, used on their TG01 “smartphone” (pictured on the left), for example, boasts a database of 30,000 words spoken in each of these languages. Toshiba optimized existing PC software for use in cell phones, which obviously have less processing power.

Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013.

While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing “relevant” ads to users, to have a bright future, too. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in.

Offered by Sunnyvale-based Cirius Technologies USA, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan’s $1 billion [PDF] mobile ad space. And now Cirius is ready to utilize the years of experience the company gained in the world’s most competitive mobile market in the US (AdLocal isn’t available outside America and Japan at this point).

AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. By locating a mobile user’s physical location via GPS, cell identification and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up ads for that business in real-time.

As MobileCrunch reported back in August, three of Japan’s eight top cell phone makers, namely NEC, Casio and Hitachi are going to merge their cell phone businesses next year. Under the agreement, NEC plans to integrate its handset division into a tie-up that already existed between Hitachi and Casio starting April 2010 (the begin of the new fiscal year under the Japanese business calendar).

In the meantime, the companies involved decided on a name for the new venture: NEC Casio Mobile. The company’s capitalization stands at a relatively modest $55 million, with NEC holding a 71% stake, Casio 20% and Hitachi 9%. And as I speculated in my previous article, that new company plans to enter the global market in a (relatively) aggressive way.

It’s big in Korea, it’s probably big in China’s grey market, and the iPhone continues to be big in Japan. According to a report [JP] released by Tokyo-based research company Impress R&D, the iPhone has captured a whopping 46.1% of the domestic smartphone market.

It took them a while, but now RIM finally is ready to follow Apple and enter the world’s biggest mobile market, China, with the Blackberry. The company issued two press releases in the last days outlining their market entry strategy that’s built upon a strategic partnership with Beijing-based IT service provider Digital China (which is the country’s biggest).

Digital China was chosen by RIM as the official Blackberry distribution partner and is expected to help sell the phones to end consumers and companies through their established sales network for computer systems and IT equipment.

The iPhone officially went on sale in China at the end of October and in Japan in summer last year, but many people in one important Asian market were still waiting for it the whole time: Korea. After getting the official government approval in mid-November, the country’s number two mobile carrier, KT Corporation, started rolling out the iPhone on November 28. And it can be happy about a pretty successful roll-out.

There are more than 100,000 approved apps in the App Store now, making it harder and harder to spot the really good ones. One of these apps that don’t get enough airtime (and that I viewed a demo of recently) is called Makibishi Comic (iTunes link) and is offered by Tokyo-based GungHo Works (it’s available in Japanese and English).

I’m not really sure if this is good or bad news for end consumers, but a couple of Japanese companies have developed a technology that makes it possible to transmit information from blinking LEDs fixed on advertisements to cell phones – using only light. The companies involved in the development include some big names such as Toshiba or NEC.

With this new system, Japanese cell phone users don’t have to scan the ubiquitous QR codes anymore to access more information on a certain product or to get coupons but can obtain the data without being physically close to the ads. If you have an ad measuring 1sqm and place LEDs on it, for example, the target user can stand as far as five meters away (the distance can be longer in the case of larger ads). If the users are interested in what’s being offered, it’s enough to point the cell phone to the ad to instantly view the information on the screen.

Apple made it possible for iPhone developers to offer in-app purchase five weeks ago, an option Android devs currently don’t have. But now Shanghai-based mobile technology company Urbian found a work-around to enable in-app purchase, saying they’re the first developers that did. The app in question is Ringz, a puzzle game that’s available for free on the Android market (the iPhone version is in review by the way).

You know when a given country, in this case the nation of Japan, is over-saturated with cell phones when you get to see something like this: A cell phone that’s supposed to be similar in shape to a chocolate bar, available in two versions: Melty Bitter (brown) and Melty Strawberry (pink). The Sharp SH-04B [JP] is part of NTT Docomo’s winter line-up of new handsets for the Japanese market (unveiled ten days ago).

Faster data access with virtually no latency: LTE (Long Term Evolution) mobile broadband networks are coming, at least in the world’s most advanced mobile market, the nation of Japan. The country’s biggest cell phone carrier, NTT Docomo, said yesterday at GSMA Mobile Asia Congress in Hong Kong it will go fourth generation as early as December 2010.

Android is still in its infancy in Japan where most domestic makers still stick with their proprietary operating systems, with basically no one outside the geek community knowing what it is. But things are changing slowly. Last week, SoftBank (the country’s third biggest cell phone carrier) announced an Android-powered phone for next year when the company announced their new models for the next months.

And yesterday, Sharp announced at an event in Tokyo it will roll out a yet to be specified number of Android-based handsets as early as the first half of next year. Sharp commands the biggest market share of all eight cell phone makers in Japan so this is very good news for the Google OS in what is the most advanced mobile society in the world.

Following KDDI’s announcement three weeks ago, Japan’s biggest cell phone carrier NTT Docomo today unveiled [JP] its winter-line up of cell phones (SoftBank, the No.3, did the same). And here are all the new models announced by Docomo for the Japanese market today.

Update:
Head over to NTT Docomo’s English web site for another overview of their new phones.

KDDI did it as early as last month, and today it was NTT Docomo’s and SoftBank’s turn to unveil their line-ups of new cell phones for the Japanese market. Here are all of SoftBank’s 17 future models [JP], which will be sold in Japan from this fall through spring 2010.

Japan went crazy over the iPhone when it made its debut in summer last year, but China as another big Asian market for Apple seems to react differently. The iPhone officially launched in China today, offered by China Unicom, one the country’s three big cell phone carriers. But our friends over at major Chinese news portal 163.com are reporting [Google machine translation] that not too many people were actually queuing up to get one, at least in Beijing.

Earlier this week, I was in Kunshan, China, to attend the 3G Industry Summit [CN], a four-day event that has attracted a few dozen speakers and an audience of over 200 people, making it one of the biggest of its kind in this country. The annual event is organized by the Kunshan government and Mobile 2.0 Forum, a communication platform with more than 1,500 members, almost single-handedly run by industry veteran Leo Wang.

The summit reassured me of one thing: The Chinese market for mobile hardware, software and contents is big already and it’s bound to become huge in the very near future.

Information and stats on China’s mobile web sector and profiles of 16 Chinese mobile startups after the jump.

Toshiba has been announcing fuel cells for home use for ages now, but it seems the announcement [press release in English] they made today is really serious. The company has unveiled the Dynario today, a mini fuel cell that can charge mobile devices on the go. Japanese mobile gadget geeks can already order the fuel cell on Toshiba Japan’s online store (where it’s available exclusively).

Japan’s second biggest mobile phone carrier KDDI au showed their new cell phones [JP] for this winter. The first of the eleven models will be available in Japan as early as this month.

Complete line-up after the jump.

Fuel cells, those electrochemical conversion devices, which are supposed to make the lives of gadget freaks easier, are still a hot topic in the alternative energy sector even though the technology hasn’t penetrated the mass market yet. Toshiba, for example, has been experimenting with fuel cells for quite some time now. And the company has now announced the development of a fuel-cell based cell phone that’s just 22mm thick.

The main achievement here is that this prototype is about 50% thinner than Toshiba’s previous one (which you see in the picture), marking another step towards commercialization in the future. The phone runs on methanol and doesn’t need to be charged.

The first rumors started spreading about two weeks ago, and it was officially announced yesterday: Major Japanese cell phone makers Hitachi, NEC and Casio are merging their mobile phone operations to become Japan’s No. 2 maker (following Sharp). The name of the new venture will be “NEC Casio Mobile Communications”.