Vertu, French for “virtue,” has a pink phone just in time for Valentine’s Day. It’s the Constellation Ayxt only it’s pink. Fascinating.

Japan is a tough market to crack for many non-Japanese cell phone makers, and even the world’s leading cell phone maker, Nokia, had to give up its Japan operations after having failed to gain a foothold in this country (in November last year). But they’re trying again, this time with their luxury brand Vertu.

Apparently this phone is getting ready for a big Muay Thai match. It’s a Vertu—“vertu” is “virture” in French!—designed by one Norihiko Inoue. No, you cannot buy it, I just thought it looked neat.